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From road to trail

Road running, trail running, and triathlon. The brands behind the shoes, apparel, and gear for every kind of run.

711 brands

• 226ERS — Endurance gels, bars and drink mixes from Alcoy, named for the Ironman distance
• 262 — Pocket shorts and tights for carrying race-day fuel
• 2XU — Compression tights first, then everything a triathlete wears
• 32Gi — Gels, drinks and bars built around the Comrades Marathon
• 361 Degrees — Jinjiang sportswear major whose running shoes lead the export line
• 42K Running — Race-day tees and club kit for twenty countries of popular running
• 444 — Bio-based activewear made in Italy and Portugal
• 4F — Polish sports and outdoor clothing sold through its own shops
• 4iiii — Canadian crank-arm power meters and training tools
• 4KAAD — Finnish sports eyewear and Nordic ski poles for endurance
• 4T2 — Running shoes, apparel and accessories from a Dutch startup.
• 66°North — Icelandic outerwear, sewn in its own factories since 1926
• A Running Club — Running belts, vests and bags from a Seoul studio
• A2 Bikes — DTC triathlon and road bikes from Portland
• ACG — Nike All Conditions Gear — trail and hike apparel and footwear
• Acid Running — Running apparel from London, made in Ho Chi Minh City
• Active Root — Ginger-based gels and drink mixes, made in Glasgow
• adidas — The Herzogenaurach major; Adizero on the road, Terrex on the trail
• Adune — Carbon-plated road trainers sold in limited drops
• AeroCoach — TT and triathlon aero wheels, bars and components
• Agon Swim — Custom-dyed team swimwear made in Valladolid
• Aguante — Running shorts, singlets and tights cut for Indian heat
• Aim'n — Swedish women's activewear for gym, yoga, run and ski
• AIRE — Barcelona technical tees and shorts for running and training
• Airtrim — Swedish cold-air breathing masks for winter sport and outdoor work
• AIRWAAV — Performance and sleep mouthpieces for training
• AKU — Montebelluna hiking and mountain boots
• Alba Optics — Sport sunglasses for cycling and running, handmade in northern Italy
• Alé — Italian road kit, handmade in Verona province by APG
• Alé Cycling — Veneto-made cycling kit for pro teams and club riders
• Alo Yoga — Studio-to-street yoga and pilates apparel from Los Angeles
• Alpkit — UK outdoor clothing, camping kit and Sonder bikes
• Altitude Eyewear — French sport sunglasses, kids shades, ski goggles and helmets
• Altra — Zero-drop, foot-shaped running shoes, now a VF brand
• Amacx — Dutch endurance fuel with the same carb count in every format
• Amazfit — Zepp Health's watch brand, priced where the others start
• Amäzi Foods — Tropical fruit snacks aimed at trail and everyday fuel
• Amphipod — Seattle handhelds, belts and race-day storage sold through run specialty
• Angry Pablo — Cycling and running kit built for training and everyday wear
• Anita — Bavarian family lingerie house with Anita active sports bras and tights
• Another Cotton Lab — Düsseldorf label with a running line and a Sunday run club
• Answer4 — Made-to-order ultra packs and running kit from a one-man shop in Takao
• ANTA — Jinjiang's biggest sportswear group, with a running line built on the C202
• Ante Berlin — Run apparel with a fashion lean, sold direct from Berlin.
• Antílope — Cycling and triathlon kit cut and sewn in an Andean textile town
• Anya Active — Women's activewear for running, Pilates and the gym, sized to 3XL
• Aonijie — Quzhou factory brand of trail vests, flasks and belts, now UTMB's pack supplier
• Apex — Grip socks with an elastic ExoFrame, for football and running
• Aquaman — Triathlon wetsuits with US office and repair desk
• Arc'teryx — Technical shells, harnesses and packs from North Vancouver
• Areco — Sauerland merino beanies, gloves, multitubes and trekking socks
• Arena — Competition swimwear and pool gear from Tolentino
• Argon 18 — Road, triathlon and track race bikes from Montreal
• Arms of Andes — Alpaca-wool base layers and midlayers made end to end in Peru
• ashmei — Merino cycling, running and travel clothing
• ASICS — Kobe's running-first footwear major, road and trail
• Atelier Longue Distance — French custom ultralight trail and bikepacking gear
• atelierBluebottle — Japanese ultralight packs and trail apparel
• Athlecia — Danish women's athleisure and training kit from Sports Group Denmark
• Atika — Valencian cycling and triathlon apparel, including custom club kits
• Atreyu — Low-price unisex direct-to-consumer trainers, closed in 2025
• Auclair — Canadian ski and winter gloves and mitts since 1945
• Austral — Club and team sports kit, made entirely in Cantabria
• Auteur Sportif — Lifestyle running apparel and capsules from Boulder
• AX3 — Portuguese triathlon wetsuits and race team kit
• AYBL — Gym wear and leggings, with a newer running line
• AZR — Drôme family brand of cycling glasses, ski goggles and helmets
• Bakline — Brooklyn running apparel with straight and contoured cuts
• Balega — Running socks knitted in Cape Town and Hickory, now inside Implus
• Ballop — Korean barefoot, aqua and light outdoor shoes from GTS Global
• Balmoral — Montreal running apparel, made in Canada where it can be
• Bandit Running — Brooklyn running apparel with its own run club, race and shops
• Baouw — Organic bars, purees and gels cooked rather than formulated
• Base Performance — Endurance hydration mixes and training fuels
• Bauerfeind Sports — German sports supports, compression sleeves and socks from Bauerfeind AG
• Bergans — Norwegian outdoor brand for tents, packs and apparel since 1908
• Berk Composites — Handmade carbon bike saddles and frames from a Slovenian workshop
• Best Running Cap — Embroidered running caps carrying slogans, from Barcelona
• Bioracer — Aero cycling and triathlon clothing from its own European factories
• Birzman — Taiwanese bike pumps, workshop tools and on-bike bags from Dacun
• Black Diamond — Cams, carabiners, headlamps and ski touring gear from Salt Lake City
• Black Sheep Cycling — Brisbane cycling kit, with a running line, sold direct
• Blissclub — Women's activewear for Indian bodies, from yoga flares to swim dresses
• Bliz — Swedish sports sunglasses, ski goggles and helmets under EssilorLuxottica
• Blueseventy — Open-water and triathlon wetsuits, swimskins and goggles
• Bmai — Running-only Chinese brand, mostly made by contract factories
• BMC — Swiss race bikes, with carbon made in Grenchen
• Boardman — Chris Boardman–founded road, gravel, MTB and hybrid bikes under Halfords
• BOCO — Technical running hats and custom race headwear from Boulder
• Body Glide — Anti-chafe balm sticks for run, bike and outdoor sports
• Boldfit — Budget gym, yoga and training gear, from mats to lifting belts
• Bollé — Sport sunglasses, ski goggles and helmets from Oyonnax roots
• Bombas — Cushioned everyday and performance socks with a donate-one model
• Bont Cycling — Cycling shoes with heat-moulding support.
• Bontrager — Trek-owned component line for road, mountain and triathlon bikes
• Bonzer Athletics — Performance sunglasses styled for everyday running
• Boreal — Climbing shoes and mountain boots made in Villena, Spain
• BORN — Yoga, pilates and running wear from Madrid
• Bridgedale — Technical outdoor socks knitted in Northern Ireland
• Brit Patch — UK adhesive toe and heel hole preventer patches for fabric trainers
• Brooks — Running shoes only since 2001, owned by Berkshire Hathaway
• Brütting — Franconian maker of outdoor, trekking and classic running shoes
• BTTLNS — Dutch triathlon wetsuits and multisport kit
• Buff — Tubular headwear from Igualada, 90% made in the own factory
• Built for Athletes — Gym and training backpacks, luggage and apparel
• Burnt — Running and gym wear with its own stores across South Africa
• BV Sport — Compression socks knitted in its own unit in Saint-Etienne
• CADEX — Giant Group race wheels, tires and triathlon framesets
• CamelBak — Hydration packs, reservoirs and sport bottles
• Can't Buy Cool Studios — Colorado-made running apparel, hats and belts
• Canyon — Direct-sold road, gravel, mountain and e-bikes from Koblenz
• Carbs Fuel — Fifty grams of carbohydrate for two dollars, from Golden, Colorado
• Casall — Swedish bodycentric training apparel, tools and yoga mats
• Cascada — All-road apparel from Trentino for bikepacking, running, hiking and fly fishing
• Castelli — Italian road cycling clothing with a tailor's pedigree
• Cava Athleisure — Women-led athleisure cut for Indian heights, with petite to extra-tall lengths
• CAYL — Climbing and hiking packs and apparel from Seoul, with an in-house repair desk
• Cébé — Jura mountain sunglasses, ski goggles and helmets since 1892
• CEP — Medical-grade compression socks for runners, from medi in Bayreuth
• CeramicSpeed — Handmade ceramic bearings and OSPW systems from Holstebro
• Cervélo — Aero road and triathlon bikes, with a lifetime frame warranty
• Challenge Tires — Handmade road, gravel and cyclocross tires
• Chamois Butt'r — Anti-chafe cream born in a Kansas City garage for long rides
• Chance Running — Girona running apparel for ultras, marathons and trails
• Chaskee — Reversible outdoor caps with neoprene visors
• Chia Charge — Yorkshire chia-seed flapjacks and sports nutrition bars
• Chimpanzee — Czech natural energy bars, gels and recovery drinks
• Ciele Athletics — Running caps from Montreal, now a full apparel line
• Circle Sportswear — Circular running apparel and shoes, made in the EU
• Classified — Powershift two-speed rear hubs that replace the front derailleur
• Clif Bar — Energy bars, BLOKS and protein lines for training and trail
• Climb On! — Plant-and-beeswax skin bars and balms revived for climbers
• Cloudline — USA-knit merino hiking and running socks
• CMP — Italian Campagnolo outdoor apparel, trekking shoes and skiwear
• CNOC Outdoors — Collapsible water containers and flasks for filtering on trail
• Colting Wetsuits — Jonas Colting’s triathlon and swimrun wetsuits
• Columbia — Mass-market outerwear, fishing shirts and boots from Portland
• Compressport — Swiss compression wear for trail, road and triathlon, made in Europe
• COROS — Pace and Apex GPS watches, Pace and Apex GPS watches; legal seat in Irvine, engineering in China
• Courier — HiFi run/ride socks with mapped cushion pods
• Coxa Carry — Swedish hip-load hydration belts, vests and packs for endurance
• Craft — Base layers from Borås that grew into running shoes and race kit
• Crazy — Fast-and-light alpine apparel from Tirano in the Italian Alps
• Crown Sport Nutrition — Gels and drinks from La Rioja, sold on published studies
• Cube — Owner-managed Bavarian maker, from kids' bikes to e-bikes
• Cuore of Switzerland — Custom team and club cycling kit with its own Asian factories
• Currently Running — California running apparel cut from Italian fabrics
• CW-X — Joint-support compression tights from Wacoal research in Kyoto
• Daehlie — Cross-country ski apparel from Oslo with a year-round running line
• Danish Endurance — Running and hiking socks in multipacks, designed in Copenhagen
• Dare2b — Ski, cycling and trail clothing from the Regatta Group from the Regatta Group
• Dare2Tri — Dutch factory-direct triathlon wetsuits since 1995
• Darimati — City running shoe built around structural stability
• Darn Tough — Vermont merino socks with an unconditional lifetime guarantee
• De Soto — Triathlon apparel and wetsuits, mostly made in the USA
• deboer — Flume-tested triathlon wetsuits and race swimwear
• Deda Elementi — Italian road stems, handlebars, seatposts and wheels from Campagnola Cremasca
• DeFeet — US-made cycling socks, shoe covers and warmers from a North Carolina microsockery
• Deliberate Life Designs — Custom minimalist trail sandals from Vermont
• Demon — Italian sports sunglasses, ski goggles and spare lenses since 1975
• Dermatone — Mountain sunscreen and skin balms in the classic tin
• Descente — Race-bred skiwear and triathlon suits from Osaka
• Devold — Norwegian merino base layers since 1853, own EU mill
• DexShell — Waterproof socks, gloves and beanies engineered in Shanghai
• Diadora — Veneto sports shoes with a Made in Italy line and wide-fit runners
• Dimond — Beam-frame triathlon and multi-surface bikes from Des Moines
• Dion — Modular racing and recreational snowshoes built in Vermont
• Discovery Expedition — Lifestyle outdoor wear and shoes, F&F's Korean chain brand
• District Vision — Running eyewear made in Japan, with apparel and a Los Angeles shop
• DMT — Italian road, gravel and MTB cycling shoes with 3D knit uppers
• Do-Win — Kunshan track and marathon shoe maker, founded 1983
• Dobsom — Swedish jackets and pants for hike, run, training and nordic
• DOXA — Running apparel, thermals and bundle kits.
• Drymax — Blister-focused running socks knitted in Alabama, sold from California
• Duke — Hand-built carbon and alloy wheels from the Vendée
• Dynafit — Ski-touring brand turned trail runner, with a repair centre in Kiefersfelden
• Eightsox — LOWA's sport socks, engineered in Germany and knitted in Italy
• Eldoreso — Tokyo running apparel with a street-culture graphic habit
• Elevar — Running and training shoes made in India, plus cricket bats
• Elite — Italian smart trainers, bottles and cages from Fontaniva
• Elves — Carbon road, gravel and tri framesets from a Shenzhen factory
• Enda — Running shoes designed with Kenyan athletes and assembled in Kenya
• Endura — Scottish cycling clothing, from road racing kit to MTB armour
• Enervit — Italian sports nutrition major with two own plants above Como
• Engine Swim — Australian performance swimwear founded by Olympian Toby Haenen
• ERE Research — Carbon wheels, tyres and saddles for road, gravel and triathlon
• ERKE — Chinese sportswear and running footwear brand
• ERNIOLD — Race singlets and run shorts, cut and sewn in Melbourne
• Everyday Better Club — Men's and women's running apparel sold in limited drops
• Expedition Foods — Yorkshire freeze-dried expedition meals in three calorie sizes
• Factor Bikes — Aero and climbing road bikes, Aero and climbing road bikes from a Taiwanese owner-factory
• Falke — Family hosiery from Schmallenberg: sports socks, knitwear and base layers
• Favero — Assioma dual-sided power meter pedals from Arcade
• Feetures — Running socks with a lifetime guarantee, from a North Carolina family
• Felt — Aero road, triathlon and gravel bikes, relaunched in Barcelona
• Fenix — Shenzhen headlamps with a trail range and a five-year repair promise
• Fila — Global sportswear with run and lifestyle footwear
• finetrack — Water-repellent underlayers and mountain layering, made in Japan
• FINIS — Swim training tools, goggles and swimwear from Livermore
• Firepot — Slow-cooked dehydrated expedition meals from a Dorset kitchen
• First Ascent — Cape Town outdoor apparel with running as one of four categories
• First Endurance — Premium endurance fuels and hydration for race day
• Fitletic — Family-run Miami maker of no-bounce running and hydration belts
• FiveStars Africa — Kenyan cycling, triathlon and running kit with African print designs
• Fixx Nutrition — CrampFix shots and Fuel X drink mix, made in Burleigh Heads
• Fizik — Performance saddles, shoes and bar tape from the Veneto
• Fjork — Merino base layers, socks and kids' wear from Sion, Valais
• FKT Gear — Montana-rooted trail sunglasses for fastpacking and ultra
• FLANCI — Patterned running skorts, leggings and shorts from Somerset
• Flexnest — Home treadmills, rowers, spin bikes and dumbbells, with classes on an app
• FlipBelt — The patented tubular running belt, from Broomfield, Colorado
• Flow Formulas — Allergen-free endurance drink mixes from a dietitian's kitchen
• Flux Footwear — Zero-drop barefoot-style runners and trainers with massage-node insoles
• Flylow — Colorado ski and mountain apparel, still independently owned
• Foehn — Schoeller and Polartec climbing pants from Quebec, worn off the wall too
• FORM — Smart swim goggles that show pace and splits inside the lens
• Fractel — Recycled-fabric running caps sized by head, from Queensland
• Fuel+ — Direct-to-consumer endurance nutrition from Girona, built around gels, bars and drink mix.
• Fulcrum — Italian road, gravel, triathlon and MTB wheels
• FUSION — Danish run, bike and tri apparel sewn in its own EU workrooms
• Fyter — Budget sportswear and gym sets, made in-house in Bengaluru
• Gabel — Italian ski, trek and Nordic poles from a Veneto family
• Garmin — GPS running watches from a company that owns its factories
• Giordana — Road and off-road cycling apparel from an Italian family brand.
• Gipron — Milanese pole maker since 1917, trail poles alongside ski and trekking
• Giritt — Trail running tee and half tights from Lisbon
• Girlfriend Collective — Activewear cut from recycled bottles, sizes XXS to 6XL
• Gnarly Nutrition — NSF-certified fuel and supplements for mountain athletes
• gnuhr — Portland warp-knit ultralight apparel and packs
• Gococo — Swedish performance socks with 37.5 technology for run and trail
• Goldbergh — Amsterdam luxury women's ski and sportswear with couture ski lines
• Goldwin — Japanese ski, trekking and running apparel with a free repair service
• GoLite — Ultralight outdoor apparel and packs revived as sustainable activewear
• goodr — Thirty-dollar polarised running sunglasses from Los Angeles
• GOREWEAR — Gore-Tex cycling and running apparel, wound down in 2026
• GOYOWEAR — Seoul trail-running and hiking apparel with an urban cut
• Grangers — Water-based cleaners and proofers for outdoor clothing and boots
• Greenbelly Meals — Ready-to-eat adventure meals for long trail days
• GU Energy — An early energy-gel brand, still run by the founding family
• Guidetti — Poles assembled below the Vercors, repairable for life from a 200-part catalogue
• Gymreapers — Lifting belts, straps and sleeves, with training apparel, from Idaho
• Gymshark — Gym and running apparel from the West Midlands
• Haglöfs — Swedish shells, packs and trail shoes, with its own resale shop
• Halara — Direct-to-consumer women's athleisure, leggings to swimwear
• Halti — Finnish outdoor and ski apparel with DrymaxX shells
• Hammer Nutrition — Gels, drink mixes and supplements, all made in the USA
• Harrier — Derbyshire race vests and Z-poles at half the usual price
• Hastko — Chamonix seamless sports bras and corewear for women
• Headsweats — Ultralight race hats and visors, now with its own Central American plant
• Hermanos Koumori — Running apparel designed and tested in Mexico City at altitude
• Hestra — Ski, work and dress gloves from a family firm in Småland
• Hettas — Plated running shoes built on a women's last from the ground up
• High5 — Budget gels and ZERO tabs, now inside a British food group
• Hoka — Max-cushion road and trail shoes, now half of Deckers
• Hoko — Polypropylene running kit knitted and sold by one firm in Mataró
• Honey Stinger — Honey-based waffles, chews and gels from Steamboat Springs
• Hopaal — Biarritz recycled outdoor apparel for trails and everyday
• Houdini — Stockholm outdoor apparel with repair, rental and reuse services
• Huma — Chia-and-fruit energy gels sold by the single packet
• Hutchinson — French bicycle tires from the only bike-tire factory still making in France
• HUUB — Triathlon wetsuits and endurance apparel from Derby
• HydraPak — Soft flasks and reservoirs that fit everyone else's vests
• Hydro Flask — Insulated stainless bottles, tumblers and soft coolers
• Hylo Athletics — Bio-based road running shoes from London, two models deep
• Ibex — Merino outdoor apparel, revived after a 2018 shutdown
• ICANIWILL — Swedish gym and training apparel sold as ICIW
• Icebreaker — Merino outdoor layers from New Zealand, now inside VF.
• Icebug — Studded and sticky-rubber traction shoes from outside Gothenburg
• INCYLENCE — Running, triathlon and cycling socks knitted in Italy and Portugal
• Infinit Nutrition — Custom-blended drink mixes, built to order in Cincinnati
• Injinji — Five-toe performance socks from San Diego
• Inlandsis — Vercors maker of canicross, bikejor and skijor harnesses and belts
• Inov8 — Fell and trail shoes from the Lake District, repaired and resold in its own shops
• Instinct — Haute-Savoie trail packs with elastic side lacing
• ISM — Noseless road, triathlon and MTB saddles from Lutz, Florida
• Jaked — Italian race swimsuits and open-water kit under Miriade
• Janji — Boston running apparel with a five-year guarantee and a public supplier list
• JANUARY — Daily trainer with a single-piece dual-density foam midsole
• Joe Nimble — Toe-freedom running shoes from a Swabian shoemaking family
• Johaug — Women's training wear built around a cross-country skier
• JOLYN — California practice and lifestyle swimsuits for women
• Joma — Toledo family sports brand with a value running line
• Jöttnar — UK technical mountain shells, down and merino for alpine use
• Julbo — French glacier glasses and alpine eyewear since 1888
• Kahtoola — MICROspikes and trail traction for winter hiking
• Kailas — Guangzhou climbing brand that turned the Fuga into a trail line
• KALEG — Seoul technical run and training apparel, shipped from Korea
• Kalenji — Running and trail footwear, clothing and accessories from Decathlon’s French house label.
• Karhu — Finnish running heritage, run from Amsterdam since 2008
• KASK — Italian helmets for road, gravel and MTB, plus KOO eyewear with Zeiss lenses.
• Kate's Real Food — Organic energy and protein bars for trail days
• Kathmandu — New Zealand outdoor apparel, packs and camp kit for travel and hiking
• KEEGO — Squeezable titanium-lined sports bottles from Vienna
• KEEN — Toe-bumper sandals, hiking boots and work boots from Portland
• Kelme — Spanish sports footwear and apparel with padel, futsal and running lines
• KETL Mtn — Travel and trail apparel repaired free for life
• Kica — Women's running, gym and yoga wear at Indian high-street prices
• Kilometer Studios — Swedish run-lifestyle apparel and studio brand
• Kiprun — Decathlon road and trail running shoes and apparel
• Kiwami — French trisuits and trail race kit made largely in Pau
• Klättermusen — Mountaineering shells and packs from Åre, with a lifetime warranty
• Knog — Melbourne bike lights, bells and run headlamps since 2002
• KODA Nutrition — Gold Coast gels and electrolytes, thirty years in as Shotz
• Kogalla — Waist-worn trail lights from Utah, battery sold separately
• Kolon Sport — Korean outdoor brand with repair centres and its own resale market, with repair centres and its own resale market
• kommit — Self-retracting bike tow systems and outdoor belts from Bavaria
• Komperdell — Poles made in one Mondsee factory, repaired free for three years
• KOO — KASK performance eyewear with Zeiss lenses for cycling, run and snow
• Kumi Tailor Design — Custom trisuits and cycling kit from Mexico City
• Kuota — Carbon road, gravel, triathlon and MTB frames
• Kuro Athletics — Rx-able titanium performance sunglasses from Japan
• kuta distance l.ab — Stockholm running studio apparel made in small Swedish batches
• KYDRA — Training shorts, bras and tees cut for Asian bodies, from Singapore
• La Chaussette de France — Made-in-France hike, ski, run and bike socks from Troyes
• La Sportiva — Mountain running shoes from a family factory in Val di Fiemme
• Lacal — Vercors-designed hiking poles, stools and light crampons
• Lagoped — Haute-Savoie mountain apparel made in Europe without PFAS
• LC — Studio and lounge wear from Dubai, with a small run line
• Ledlenser — Solingen head torches with a running series and a seven-year warranty
• LEDX — Swedish high-output headlamps for night sport and work
• leguano — German barefoot shoes handmade in the Westerwald
• LEKI — Swabian poles from its own factory in Tachov, Czechia
• Lems — Wide-toe minimalist hiking and everyday shoes
• Lenz — Austrian heated socks, gloves and base layers with Body Heat System
• Lhotse — French mountain apparel, packs and fleece from Alpe d'Huez roots
• Li-Ning — Beijing sportswear major with a marathon racing-shoe push
• Life Fitness — Commercial cardio and strength machines from Rosemont, Illinois
• Lightfeet — Podiatrist-designed running socks and insoles out of Sydney
• Liquid I.V. — Powdered hydration multiplier sticks for sport and travel
• Literary Sport — Minimalist refined running wear from founders who are runners and readers
• LMNT — Zero-sugar electrolyte drink mixes for training and keto diets
• Loeffler — Austrian endurance apparel, knitted and sewn in Ried im Innkreis
• Look Cycle — Carbon road and gravel bikes and clipless pedals from Nevers
• Lorpen — Technical mountain socks knitted in Etxalar in the Spanish Pyrenees
• Lowa — Hiking and mountain boots from a Bavarian village since 1923
• LSKD — Australian training and running apparel from Logan HQ
• Lululemon — Yoga-born technical apparel now running to 811 stores
• Lumonite — Finnish high-output headlamps from Oulu for night sport
• LUNA Sandals — Running sandals, cut and laced to order in Wenatchee
• Lupine — Lamps built and repaired in one Bavarian workshop since 1989
• Lurbel — Trail socks and base layers, knitted entirely in Ontinyent
• M Tiger Sports — Shenzhen high-output headlamps for MTB and orienteering
• Macpac — New Zealand outdoor packs, apparel and camp equipment
• Mag-on — Magnesium gels and powders from a Hyogo chemicals maker
• Mako — French triathlon and swim wetsuits, trisuits and swimwear
• Mammut — Ropes, avalanche gear and alpine clothing from a Swiss rope maker
• Marika — Los Angeles women's activewear for yoga, pilates and gym
• Martini Sportswear — Austrian technical apparel for touring, piste and trail since 1958
• Maurten — Hydrogel gels and drink mixes built for the marathon
• Meeko — French city-trail hybrid sneakers with Vibram soles, vegan materials
• Melanzana — Leadville-sewn Micro Grid fleece hoodies and mountain layers
• Melou Clothing — Tarifa apparel made in Europe for outdoor and training days
• Meltonic — French organic honey gels, bars and endurance drinks
• Mental Athletic — Milan running magazine with its own merch and capsules
• Merrell — Michigan hiking footwear with a trail-running line, under Wolverine
• Mile Off — Women’s performance running apparel from Bristol
• Miler Running — Running kit cut and sewn in New York City from European and Japanese fabric
• Millet — Alpine packs and apparel from a Lyon grocery's shopping bags
• Mills — Indonesian football and running kit, national-team supplier
• Minted New York — Manhattan menswear label with a running line and Saucony shoe collaborations
• Mizuno — Osaka sports major whose Wave plate still carries the running line
• Monk Performance — Spanish-designed running shoes and apparel in limited editions
• Monnet — Made-in-France technical socks for ski, trail and cold
• Montane — Northumberland mountain kit, guaranteed for life and repaired in house
• Montbell — Light-and-fast clothing, sleeping bags and camp gear from Japan
• Montrail — Trail-running and hiking footwear line inside Columbia, with a 1982 inception and a 2017 standalone discontinuation.
• Montura — Technical mountain clothing, first cut for rescue teams and guides
• Moonlight — Norwegian high-output headlamps and touring skis from Åndalsnes
• Mount to Coast — Ultra-distance shoes from a Hong Kong start-up of ex-Nike and Brooks developers
• Mountain Equipment — Down clothing, shells and sleeping bags for alpine and polar trips
• Mountain Fuel — Keswick jellies, chia gels and drink mixes for long days out
• Mountain King — Trail poles hand-built in a Newcastle factory
• Mountain Martial Arts — Tokyo trail-running apparel cut to be worn in the city too
• Muir Energy — Real-food gels made by hand in San Diego
• Mulebar — Organic bars, gels and compotes made in Normandy
• MX3 Nutrition — Vendée freeze-dried expedition meals and sports nutrition
• Naak — Ultra bars, purees and drink mixes, the UTMB course fuel
• Naked — The running waist band, from an island in Puget Sound
• Nalini — Pro-peloton cycling kit made in one vertical Mantova works
• Nathan — Running hydration vests, handhelds and lights, sold in 45 countries
• Naut Running — Barcelona technical running apparel inspired by the Pyrenees
• NEPA — Korean hiking apparel and footwear, with a kids line and repair desk
• Neversecond — C30 gels and drink mixes in 30-gram carbohydrate steps
• New Balance — Boston running major that still owns six factories and sells by width
• Newline — Danish running apparel, now a hummel line
• Newton — Forefoot-lug road shoes from Boulder, sold direct
• Nike — A major running shoe maker, with a 60-day return window
• Nimble Activewear — Women's activewear designed in Bondi
• Nine Point Nine — City-to-outdoor hybrid apparel with run collabs
• Nitecore — Guangzhou headlamps under 50 g, with an elite trail roster
• Njörd — Houston run-crew apparel with Scandi–Taiwanese roots
• NNormal — Trail shoes with a free repair guarantee and a factory list
• NOBULL — Training shoes and apparel that grew out of CrossFit
• Noname — Orienteering kit and studded shoes, sewn to order for clubs
• Nopinz — Aero TT and triathlon skinsuits and SpeedPockets
• norda — Dyneema-upper trail shoes from Montreal, assembled in China
• Nordic Grip — Norwegian ice cleats and IceLock rubber boots for winter footing
• Norrøna — Norwegian mountain shells and layers, family owned since 1929
• Nortec — Micro crampons and winter trail running gear from Villach
• Noxgear — Light-up visibility vests for runners who train after dark
• Nuun — Electrolyte tablets for runners, now inside Nestlé Health Science
• Oakley — Sport eyewear, goggles and helmets from a motocross grip start
• Ocean and San — Casual cycling shirts and bibs, cut and sewn in Los Angeles
• Odlo — Swiss performance layers, part-made in its own European factories
• Oiselle — Women's running apparel from Seattle, sized 0 to 26
• Olympikus — Brazilian running and sports shoes since 1975
• Ombraz — Armless sunglasses on a cord, hand-assembled in Italy
• OMM — Mountain marathon packs and kit from the race that started in 1968
• On — CloudTec running shoes from Zurich, now listed in New York
• On Trail Bars — High-calorie gluten-free vegan bars for long trail days
• One Bottle Hydration — Adapter bottle that drinks from common flask threads on trail
• Oner Active — Women's strength-training activewear from a London label run by its founder
• OOFOS — US OOfoam recovery sandals, slides and shoes for post-run feet
• Optimistic Runners — Berlin running apparel sold from a Torstraße shop that doubles as a club base
• Orange Mud — Bottle-quiver hydration packs, repaired in house for free
• Orbea — Road, mountain and gravel bikes from a Basque co-operative
• Orca — Triathlon and open-water wetsuits, now under Orbea
• Ortho Movement — Stockholm activity insoles, shades and sport medic gear
• Ortuseight — Indonesian running, football and futsal shoes from Tangerang
• Osprey — Fitted packs backed by a repair-anything guarantee
• OTE Sports — Gels, drinks and bars from Leeds, started by a SiS founder
• Oura — Finnish smart ring for sleep, recovery and daily strain
• Out of — Italian photochromic ski goggles and sports sunglasses with IRID lenses
• Outdoor Research — Technical outerwear and accessories with a lifetime guarantee
• Outdoor Voices — Everyday activewear in knits and technical fabrics
• Over Over — Running apparel cut for the city, from Shoreditch
• Over+Above — Patented proprioception compression tights and tops for runners and HYROX
• Overstims — Endurance nutrition made in a Breton laboratory since 1982
• Oxsitis — Auvergne trail vests, rescued in 2020 by a Grenoble distributor
• Oysho — Inditex sports and leisure wear for yoga, training and run
• P.A.C. — Made-in-Germany neck tubes, headwear, socks and gloves from Schweinfurt
• PaaGo Works — Tokyo ultralight packs, tents and camp cookware
• Páramo — Directional-fabric waterproofs, sewn in Bogotá and repaired in Sussex
• Parapack — UK UL headwear from parachute materials
• Parcours — Carbon road, gravel and triathlon wheels, sold direct from Surrey
• Participation — Running singlets, tights and caps designed with run crews
• Patagonia — Climbing-born outdoor clothing with no time limit on returns
• Path Projects — Running shorts sold as a system: shell plus a separate base liner
• Pavé Sports — Custom cycling and triathlon kit for clubs, made from Italian fabric
• Peloton — Connected bikes, treadmills and rowers with class subscriptions
• Peluva — Five-toe barefoot shoes with 9 mm of cushioning, for walking, gym and trail
• Penco — Czech gels, drinks and recovery, made by hand in Slaný
• Petzl — Headlamps and climbing hardware from a family firm below the Chartreuse
• Phiten — Metal-infused necklaces, tapes, supports and recovery wear from Kyoto
• Picture Organic — French snow, surf and trail apparel with an eco materials pitch
• Pillar Performance — Australian endurance supplements and race-day fuels
• Pirma — Football kit and sports shoes from León, Guanajuato
• Pissei — Italian cycling apparel and custom team kit from Tuscany
• Point6 — Merino socks and apparel from the SmartWool founders, sold direct
• Polar — Heart-rate pioneers from Kempele, now multisport watches and sensors
• Portal — One clothing system for running, riding and hiking, from ex-Rapha designers
• POVEC — Electrochromic sunglasses with swipe tint control
• Powerbar — An early energy-bar brand, now run from Munich for endurance sport
• Praise Endurance — Montreal run apparel with race and club collab capsules
• Precision Fuel & Hydration — Sodium-matched electrolytes and PF gels with a free race fuel plan
• Pressio — Recycled-yarn compression and run apparel from a 2XU co-founder
• Princeton CarbonWorks — Wavy-rim carbon wheels built in Mystic, Connecticut
• PRO — Shimano-group saddles, cockpits and tools from Eindhoven
• Pro Compression — Carlsbad compression socks and sleeves for run and recovery
• Pro-Specs — Korean running shoes and sportswear, owned by LS Networks
• Profile Design — US maker of triathlon aerobars, hydration systems and related bike components
• Prologo — Italian performance saddles, gloves and bar tape
• Pruzan — Women's running bras, shorts and singlets cut for marathon mileage
• PUMA — Herzogenaurach sportswear major; Nitro foam carries its running line
• Punch Power — French organic sports gels, bars and drink mixes from Mougins
• PURE Sports Nutrition — Electrolytes and gels made in an own factory in Christchurch
• Puresport — Electrolytes, gels and run-club apparel from two former rugby players
• Purpose Performance Wear — Tri suits and run kit cut for tropical heat and humidity
• PYNRS — Boston performance running apparel rooted in streetwear
• Q36.5 — Temperature-system cycling clothing cut and sewn in Bolzano
• Quad Lock — Australian phone cases and mounts for bike, moto and car
• Quarq — Power meters and rider sensors for road and mountain bikes.
• Quintana Roo — Triathlon bikes and wetsuits Triathlon bikes and wetsuits from an early tri-bike maker
• R.A.D — Gym training shoes for CrossFit and HIIT, now adding road running trainers
• Rab — Down and shell kit from a Sheffield sleeping-bag attic, repaired in house
• rabbit — Running shorts first, then a full apparel line and a trail tour
• RAGEN — Aero tri suits, jerseys and run kit from southern Spain
• Raide Research — Ski touring and trail running packs from a Carbondale engineer
• Raidlight — Chartreuse trail packs with French workshops, rental and lifetime repairs
• RAWS — Run, training and basketball apparel sold direct online
• Redshift Sports — ShockStop stems, aerobars and gravel bars from Philadelphia
• Reebok — Bolton-born sports brand, now run out of Boston under ABG
• Rendezvous — Running sunglasses and half tights Running sunglasses and half tights
• Reserve — Carbon and aluminium wheels for mountain, road and gravel, with a lifetime rim warranty
• Rhone — Men's training and work-to-workout apparel, now with womenswear
• Ridar — Running sunglasses with bio-based frames, from Seoul
• Ridge Merino — Merino wool outdoor apparel from Mammoth Lakes
• Ridley — Belgian road, gravel and cyclocross bikes, painted in house
• rnnr — Running hats from Atlanta, with socks and tees around them
• ROA — Italian technical-fashion hiking shoes and apparel from the Dolomites
• Roadkill Running — Philadelphia community running apparel
• Roark — Adventure and trail-run apparel from California
• Rock Experience — Italian mountain apparel for climbing, trek and snow
• Rockay — Recycled-nylon running socks with a lifetime guarantee
• Roeckl — Munich family sports gloves for cycling, ski and outdoor
• Rohner — Swiss trekking, ski and sport socks from Balgach since 1930
• Röhnisch — Swedish women's training, running and golf sportswear
• ROKA — Titanium-frame sunglasses and eyeglasses sold direct from Austin
• Ronhill — Manchester running apparel, started by a marathon winner
• Rossignol — Skis, boots and clothing from the Isère since 1907
• Rudy Project — Sport eyewear and bike helmets, with direct e-commerce and dealer distribution.
• Rule 28 — Wind-tunnel-tested skinsuits, aero socks and race kit
• runamics — Plastic-free running clothes with free repairs and take-back
• Runderwear — Seamless running underwear with a 90-day chafe-free guarantee
• Running Order — NYC unisex run and rave technical apparel
• Ryzon — German endurance apparel for bike, run and triathlon
• S/LAB — Salomon athlete laboratory line for trail, ski and race gear
• Safetti — Medellín cycling, running and triathlon apparel with its own shops
• sailfish — German triathlon wetsuits, swimskins and race gear
• Salomon — Annecy ski-edge workshop that moved into trail shoes
• SaltStick — Electrolyte capsules and chews for endurance sport
• Sambob — Polartec Alpha fleece hoodies and joggers, sewn to order in Maine
• Santa Madre — Endurance nutrition for runners and cyclists, sold direct.
• Santini — Bergamo family firm that sews the rainbow and yellow jerseys
• SAP Good Energy — Maple-syrup endurance gels and drink mix from London
• Satisfy — Paris running apparel priced like fashion, sold through stockists
• Saucony — Pennsylvania creek-side shoemaker turned Wolverine's running specialist
• Saysh — Women's running and lifestyle sneakers on women-specific lasts
• Saysky — Copenhagen running apparel with its own race calendar
• Scarpa — Asolo mountain shoemaker whose trail line is made like its boots
• Scicon Sports — Italian bike travel bags and performance cycling eyewear
• Science in Sport — GO and Beta Fuel gels from an own factory in Lancashire
• Scope Cycling — Hand-built carbon road, gravel and triathlon wheels from Eindhoven
• Scott — Bikes, ski gear and running kit from a Swiss-based sports group
• Scribe — Carbon road, gravel and TT wheels hand-built in Belfast
• SealSkinz — Norfolk waterproof socks, gloves and outdoor accessories
• Seger — Socks, beanies and baselayers knitted in Röshult since 1947
• Seland — Basque neoprene suits for surf, canyon, kayak and fish
• Selle Italia — Italian bicycle saddles since 1897 in Corsico
• Senchi Designs — Ultralight Polartec Alpha fleece, sewn in the USA in small batches
• Shamma Sandals — Ultralight hiking sandals from the barefoot trail scene
• Shokbox — UK handmade hard bike travel cases for road, gravel and triathlon
• Shokz — Open-ear bone-conduction headphones built around the running crowd
• SHYU — Race-shoe-matched performance running socks
• Sidas — Moulded insoles for ski boots, running and daily wear
• SILO Performance Project — Drop bags and gear organisers for ultra and race-day kit
• Silva — Headlamps and compasses from the Stockholm firm that lit orienteering
• Sinano — Saku-made ski, trek and walking poles since 1919
• Skechers — Comfort-shoe giant whose GO RUN line undercuts the running majors
• Skinners — Czech barefoot sock-shoes and sneakers made in Třebíč
• SKINS — Australian compression tights and tops for training and race
• Skratch Labs — Hydration mix from a pro-cycling kitchen, made in Boulder
• Smartwool — Merino socks and layers, with hike and run lines.
• Snowline — Elastomer ice spikes and gaiters, hand-finished in Pyeongtaek
• SOAR — Bonded, tailored running kit from a Shoreditch studio
• SockGuy — Carlsbad graphic performance socks made in the USA
• Sockwell — USA-made graduated compression lifestyle and sport socks
• Solestar — Berlin sports insoles for cycling, run, hike and ski
• Soulsfeng — Trail shoes, sneakers and heated apparel from an own factory in Putian
• Sox Footwear — Printed performance socks made in South Africa, with a 5-year warranty
• Spaero Triathlon — San Diego triathlon apparel, formerly Wattie Ink
• Speedland — Hyper-performance trail shoes with swappable plates, from Portland
• SPIbelt — Expandable running belts, most still sewn in Austin
• Spiuk — Cycling helmets, apparel and shoes with direct retail and dealer access.
• Sponser — Swiss sports nutrition, over 120 products from Wollerau
• SPORCKS — Valencia technical running and multisport socks with bold prints
• SportHG — Seamless running and ski layers knitted in its own Barcelona factory
• Sportlast — Graduated compression socks from a Lleida medical-hosiery factory
• SPOT — Satellite messengers and trackers on the Globalstar network
• Spring Energy — Real-food gels from rice, fruit and honey, Nashville
• Springyard — Swedish shoe care, insoles and CE-marked ice grippers
• Sprints — Loud-print running hats, shorts and tanks from Cincinnati
• SQlab — Ergonomic bike saddles, grips and cockpit parts
• Squeezy — Energy gels, made in Germany since 1993, made in Germany since 1993
• Squirrel's Nut Butter — Natural anti-chafe and skin-repair salves, poured in Flagstaff
• Stamox — Norwegian beetroot powder aimed at VO2 max and endurance
• Stance — San Clemente performance and lifestyle socks
• Static — Low-impact mountain layers, sewn in Japan, from a Tokyo importer
• Steigen — Thin one-size running socks from a Geelong track runner
• Stickman — Limited-run cycling kit cut and sewn in Barcelona
• Stio — Jackson Hole mountain apparel for ski, hike, bike and run
• Storck — German carbon road, gravel, MTB and e-bikes from Idstein
• Størm Skinwear — French endurance anti-chafe balms and sticks made in the Ardennes
• Stryd — Running power-meter footpod from Boulder, a footpod from Boulder
• Styrkr — Dual-carb gels and drink mixes, made in the UK
• SUAREZ — Cycling and triathlon kit sewn in its own plant near Medellín
• Sugoi — Canadian cycling and run apparel under Lolë Brands
• Sumarpo — Eco-pitched triathlon and open-water wetsuits
• SUMMERTECT — Hot-weather running headbands, tops and accessories from Busan
• Sunday Afternoons — Oregon UPF sun hats for hiking, fishing and travel
• SunGod — UK performance sunglasses and snow goggles with lifetime repair
• super.natural — Swiss-founded merino-mix baselayers and activewear for hike to yoga
• Superfeet — Aftermarket insoles for hiking and run shoes
• Surpas — Triathlon race suits and endurance apparel, sewn in Estonia
• Suunto — GPS watches and dive computers, part-built in Finland
• SWANS — Snow, swim and sports eyewear from an Osaka lens maker
• Sweaty Betty — Women's activewear for yoga, running and the gym, from London
• Swiftwick — Olefin-fibre socks knitted in Tennessee with a lifetime guarantee
• Swiss Eye — German sports eyewear for opticians, bike and outdoor
• Swiss Side — Aero wheels and kit, developed in a wind tunnel by ex-F1 engineers
• Synergy Wetsuits — US triathlon wetsuits with repair and rental programmes
• Sysum — British trail-running apparel for mud, thorns and wet weather
• T8 — Sherpa shorts and chafe-free underwear for Hong Kong humidity
• Ta Energy — French gels, gummies and hydration tabs with a race-partner habit
• Tabisuke Tabizo — Kita-Kamakura trail-running apparel and soft flasks
• Tactic — Girona cycling kit and custom team wear made in its own factory
• Tailwind Nutrition — Endurance fuel mixed and bagged in Durango
• TALA — Recycled-fibre activewear for pilates, lifting and running
• TANNUKI — Seasonless running wear made entirely in Japan
• Tarkine — Road and trail shoes from Fremantle, one percent to the rainforest
• Ten Thousand — Men's training shorts and shirts sold direct from New York
• Ternua — Basque mountain apparel for hike, alpine and trail with recycled fabrics
• Terrex — Trail, hiking and climbing footwear and apparel under adidas.
• Territory Run Co. — Portland trail-running caps and tees, small batches, one shop in St. Johns
• Teton Bros. — Backcountry shells and mountain running kit, tested in Japanese snow
• Teva — Grand Canyon sport sandals and trail footwear under Deckers
• The Black Bibs — Plain black bib shorts Plain black bib shorts at entry prices
• The North Face — Mountain shells, packs and tents from a San Francisco climbing shop
• the running boy — After-run tees, hoodies and caps from Santa Cruz, Galicia
• THEMAGIC5 — Swim goggles cut to a phone scan of the wearer's face
• Therm-ic — SIDAS-group heated ski socks, gloves, insoles and dryers from Voiron
• THR9VE — Performance apparel for running and training, on pre-sale
• ThruDark — Expedition and training kit from two former UK Special Forces soldiers
• Thrupack — Handmade thru-hiker waist packs from Norfolk, Virginia
• Thuasne — French family medical-device group making orthoses, compression and sport supports
• Tilak — Czech-made mountain shells and softshells, sewn in-house
• Topeak — Pumps, tools, bags and racks designed in Taiwan
• Topo Athletic — Foot-shaped running shoes with a low drop, now owned by Designer Brands
• TORQ — Fuelling system of gels, bars and drinks from a fitness consultancy
• Tracksmith — New England running apparel, sold direct from two Trackhouses
• Trail Butter — Nut butter squeeze packs made in Sisters, Oregon
• Trek — Road, gravel, mountain and e-bikes from Waterloo, Wisconsin
• Treksta — Hiking and trail footwear from Busan, built around the nestFIT last
• Tres Piñas — Triathlon, cycling, running and swim apparel from a Miami family brand
• Tribe Sports — UK running kit from recycled plastics, free 90-day returns
• Trimtex — Lillesand endurance kit for running, orienteering and skiing, sewn in Estonia
• True Motion — Biomechanics-led running shoes with a U-shaped heel, built in Vietnam
• truefuels — Barcelona endurance gels and electrolytes co-founded with Alistair Brownlee
• TSL — Snowshoes and trekking poles made in the French Alps
• TYR — Swimwear, goggles and training gear for racers
• UCAN — Slow-release starch fuel, sold to marathoners first
• ULA Equipment — Utah-made ultralight framed and frameless backpacks
• ULEVEL — Cycling, triathlon and running kit from its own Almansa factory
• Ultimate Direction — Hydration packs since 1985, now a Colorado line inside Exxel Outdoors, now a Colorado line inside Exxel Outdoors
• Ultra Crüe — Hand-printed graphic run tees, tanks and recoverywear
• UltrAspire — Utah ultrarunning vests, bottles and waist lights from the man who started Ultimate Direction
• Umara — Swedish-made drink mix and gels sold as race-distance energy packs
• Under Armour — Baltimore performance brand with a run-specialty push and a supplier list
• Unived — Plant-based gels and hydration, every batch tested and published
• UNNA — Stockholm running apparel for joggers rather than racers
• UnTapped — Maple syrup gels, waffles and hydration from Vermont
• UphillSport — Finnish technical merino socks knit in Ylöjärvi
• USWE — Swedish bounce-free hydration packs and vests for bike, run and moto
• Utu — Mineral SPF skincare for outdoor use, in aluminium tubes
• UYN — Base layers, ski socks and running kit, made in-house in Asola
• VÅGA — Packable running caps and headwear from the Lake District fells
• VALLON — Retro-styled sunglasses and ski goggles with ZEISS goggle optics
• Van Rysel — Decathlon's performance cycling brand, from WorldTour bikes to kit
• Varley — Contemporary women's clothing for training and everyday
• Veets — Running and trail shoes assembled in France, inside the BV Sport group
• Veilance — Urban technical apparel, sold through the Arc'teryx platform
• VEJA — French fair-trade sneakers with road and trail running models
• Velites — Navarra CrossFit and HYROX gear: ropes, grips, training shoes and apparel
• Veloforte — Panforte-derived bars, chews and gels with no synthetic carbs
• Ventum — Direct-to-rider triathlon, road and gravel bikes
• VERJARI — French waterproof outdoor apparel, socks and gloves from Paris
• Vermarc Sport — Flemish team and club kit from an ex-pro's farm-road works
• Vertics — Forearm compression sleeves and climbing socks from Wiesbaden
• Vibram — Rubber outsoles and FiveFingers minimalist shoes
• Victory Endurance — Weider's endurance line: gels, isotonics and recovery, Weider's endurance line: gels, isotonics and recovery
• Vimazi — Pace-tuned running shoes, now prescribed through physical-therapy clinics
• Virus International — Compression and training apparel in mineral-infused yarns
• Vision — FSA aero brand for Metron wheels, bars and triathlon cockpits
• Vitargo — Patented high-molecular-weight carb drink, Swedish since 1990
• Vivobarefoot — Barefoot shoes with a repair-and-resell arm, from Covent Garden
• VJ Shoes — Orienteering grip carried over to trail shoes, from Orivesi
• Volare — Triathlon wetsuits, buoyancy shorts and aero rowing suits
• Voler — California custom team kit sewn in its own Grover Beach factory
• Volpi Outdoor Gear — Frameless fastpacks for thru-hikers and trail runners, sewn in Guadalajara
• VOORMI — Merino-surfaced technical apparel from the Rockies
• Vuori — Performance apparel inspired by Coastal California
• WAA — Desert stage-race packs and apparel from the Marathon des Sables
• Wahoo Fitness — ELEMNT bike computers and KICKR indoor trainers from Atlanta
• Wapiti — Areco house-brand merino socks for run, trek and ski
• WEASIE — Women-only marathon shorts and run tops with gel pockets
• WeitLäufer — Ultralight thru-hiking packs designed and repaired in the Black Forest
• Whoop — Membership recovery strap worn by serious runners and teams
• Wildo — Fold-A-Cup and Camp-A-Box tableware moulded in Borås since 1979
• Wilier Triestina — Italian road, gravel, MTB and time trial bikes since 1906
• Wilma — Women-only cycling and running kit with menstrual pads
• WINFORCE — Swiss-made gels, drinks and bars for endurance sport
• Winspace — Carbon road, gravel and aero bikes sold direct
• WISE Ultra Running — Ultra-trail packs, carry shorts and shells from Annecy
• Woodway — Slat-belt treadmills built in Waukesha under a German design
• Woolpower — Östersund-made Ullfrotté merino base and midlayers
• Wove — One-piece carbon saddles for road, gravel and triathlon, from Boulder
• Wrightsock — Double-layer anti-blister socks from a family mill in North Carolina
• WYN republic — Triathlon suits, cycling, run and swim kit from two Ironman champions
• Wyrd Running — Design-led running tops and shorts from Hong Kong
• X-Bionic — Swiss thermoregulating base layers and socks, now with trail shoes
• Xact Nutrition — Fruit-paste energy bars from Montreal, sold by the box
• Xero Shoes — Minimalist sandals and shoes with a 5,000-mile sole promise
• Xexymix — Leggings and yoga wear cut for an Asian fit, plus running and swim
• XLab — US triathlon aero hydration carriers, cages and bags
• Xtep — Xiamen sportswear major that bet the brand on marathon shoes
• XTERRA Wetsuits — San Diego value triathlon wetsuits since 2001
• Yaktrax — Walkable ice traction coils and spikes
• Year of Ours — Women's activewear designed and produced in Los Angeles
• YMR Track Club — Retro track-club running wear, knitted and sewn in Sweden
• Yoeleo — Carbon road, gravel, triathlon and MTB frames sold direct
• Yonda — UK triathlon wetsuits and race suits from Honley
• Yonex — Racquet maker's full-carbon snowboards, plus running and court shoes
• Z3R0D — French trisuits, swimskins and triathlon wetsuits
• Zamst — Japanese sports braces, sleeves and care products from Nippon Sigmax
• Zaosu — German swim and triathlon racewear and wetsuits
• Zéfal — French bike pumps, bottles, mudguards, locks and bags since 1880
• Zensah — Seamless compression socks and sleeves, knitted in the US and Italy
• Zipp — Carbon-composite bicycle wheels and components for road cycling and mountain biking.
• Zoggs — Swim goggles, suits and learn-to-swim kit
• Zone3 — Triathlon wetsuits, tri suits and goggles from Surrey
• Zoot — Triathlon racesuits and wetsuits from Triathlon racesuits and wetsuits from an early suit maker