Built for Athletes
GB · 2018 · CrossFit
Gym and training backpacks, luggage and apparel
Started in 2018 by a former personal trainer after CrossFit sessions showed him the gym bags on sale. Now sells packs, luggage and training clothing, with Formula 1 teams and university sport among its partners. Regional equity investor River Capital has backed it since 2022.
- Ownership
- Private equity
- Status
- Trading
- Made
- Far East, no factory list
- Offers
- club and race presence, generous returns, plain-language guides
- Activities
- CrossFit, Weightlifting, HYROX, Running, Road cycling