Sugoi
CA · 1987 · Road cycling
Canadian cycling and run apparel under Lolë Brands
Vancouver performance brand founded in 1987; later sat under Louis Garneau and, since September 2024, Lolë Brands with Garneau and Sombrio. sugoi.com now shares the Garneau storefront.
- Ownership
- Group owned
- Status
- Trading
- Made
- Engineered in Canada; plant not listed
- Offers
- generous returns, a kids range, plain-language guides, an engineered women's fit
- Activities
- Road cycling, Gravel, Running, Cross-country skiing