Newline
DK · 1981 · Running
Danish running apparel, now a hummel line
Started in 1981 by a Danish special-forces parachutist who noticed his canopy dried faster than his suit. Sold with HALO to hummel in January 2020 and now runs from hummel's Aarhus address, with the webshop also folded into hummel.net. There is a phone line, a size guide for men, women and kids and a women's range with sports bras; returns are 30 days with a fee, and nothing says where anything is sewn.
- Ownership
- Group owned
- Status
- Acquired
- Made
- Not disclosed
- Offers
- a kids range, a phone line, plain-language guides, an engineered women's fit
- Activities
- Running, Road cycling