Bmai
CN · 2015 · Running
Running-only Chinese brand, mostly made by contract factories
Founded by a former Li-Ning chief executive as a running-only, online-first brand that sells through its Tmall and JD flagship stores and some two thousand run-club communities. The parent earns most of its revenue from the Mizuno licence for mainland China and is filing for a Shenzhen listing. The brand site is a loading screen to anything that is not a browser.
- Ownership
- Independent
- Status
- Trading
- Made
- Contract factories; own plant in Taoyuan, Hunan
- Offers
- club and race presence
- Activities
- Running