Umara
SE · 2013 · Running
Swedish-made drink mix and gels sold as race-distance energy packs
Two biomedicine students in Gothenburg, 2013, who sell fuel by the race: half marathon, marathon, full-distance triathlon, Nordenskiöldsloppet. Powders and bars are made in Sweden and the site says so. Returns are the legal 14 days and the brand charges 10 euros to take a parcel back.
- Ownership
- Independent
- Status
- Trading
- Made
- Sweden; remaining products in the EU
- Offers
- kits and bundles, club and race presence, deep provenance, a phone line, plain-language guides
- Activities
- Running, Road cycling, Cross-country skiing