Honey Stinger
US · 2001 · Running
Honey-based waffles, chews and gels from Steamboat Springs
A beekeeping family relaunched its energy-food business as Honey Stinger in Steamboat Springs; Lance Armstrong bought in in 2010 and Factory LLC, a Pennsylvania scale-up investor, became the main shareholder from 2018, joined by ten pro athletes in 2022. The waffle made it a locker-room brand and the site now counts pro teams rather than runners. Food is non-returnable and the honey's origin is never stated.
- Ownership
- Private equity
- Status
- Trading
- Made
- Not disclosed
- Offers
- kits and bundles, club and race presence, a phone line, plain-language guides
- Activities
- Running, Trail running