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Mental Athletic

IT · 2024 · Running

Milan running magazine with its own merch and capsules

A print magazine started by Slam Jam's former art director that grew a merch line, then capsules with Salomon for the trail and MAAP for the road. The shop is run by Slam Jam, and the clothes lean on partners' factories.

Ownership
Independent
Status
Trading
Made
Partner-made, some pieces in Italy
Offers
Nothing recorded
Activities
Running, Trail running, Road cycling

shop.mentalathletic.com