Xtep
CN · 1987 · Running
Xiamen sportswear major that bet the brand on marathon shoes
A Fujian sportswear company that chose running as its identity in 2015 and has a long list of Chinese marathon wins in the 160X. Over 6,300 stores, a kids brand, and a runners' club with 2.5 million members. The group also runs Saucony and Merrell in China and owns K-Swiss and Palladium, so the running positioning sits inside a much broader portfolio.
- Ownership
- Independent
- Status
- Trading
- Made
- Not disclosed on brand site
- Offers
- club and race presence, a kids range, shops you can visit
- Activities
- Running