Li-Ning
CN · 1990 · Running
Beijing sportswear major with a marathon racing-shoe push
Founded by the gymnast after the 1988 Olympics, listed in Hong Kong in 2004, and now 7,600 shops at home. Running is the category it uses to go abroad: a Marseille Marathon deal, an Olympic 10,000 m champion signed off Nike, and racing flats on major-marathon podiums.
- Ownership
- Independent
- Status
- Trading
- Made
- Mostly outsourced; own smart factory under construction in Nanning, Guangxi
- Offers
- club and race presence, a kids range, shops you can visit, a phone line, plain-language guides
- Activities
- Running