Hoka
US · 2009 · Running
Max-cushion road and trail shoes, now half of Deckers
Two ex-Salomon designers in Annecy put an oversized midsole under a running shoe when the category was chasing minimalism. Deckers bought it in 2013 for a reported 110 million dollars on under 3 million of sales; it now outsells UGG. The site says nothing about where the shoes are made.
- Ownership
- Group owned
- Status
- Acquired
- Made
- Sourced
- Offers
- club and race presence, generous returns, a kids range, shops you can visit, a phone line, plain-language guides, wide fits
- Activities
- Running, Trail running, Hiking