Icebreaker
NZ · 1995 · Hiking
Merino outdoor layers from New Zealand, now inside VF.
Started in Wellington on merino base layers and built a global outdoor-apparel business around wool. VF bought the company in 2018; the brand still trades as the merino counterpart to Smartwool, with a visible transparency programme and own retail stores.
- Ownership
- Group owned
- Status
- Acquired
- Made
- Partner supply chain; merino from New Zealand, South Africa and Australia
- Offers
- kits and bundles, club and race presence, deep provenance, generous returns, a kids range, shops you can visit, a phone line, plain-language guides, extended sizes
- Activities
- Hiking, Running, Alpine skiing