truefuels
ES · 2024 · Triathlon
Barcelona endurance gels and electrolytes co-founded with Alistair Brownlee
Co-founded by Olympic triathlon gold medallist Alistair Brownlee and CEO Goran Vasiljevic; shop footer and imprint sit in Barcelona. Range is gels, electrolytes and CoreCtrl heat prep with Informed Sport batch testing and a 60-day opened-or-not refund.
- Ownership
- Independent
- Status
- Trading
- Made
- Manufacturing based in the UK
- Offers
- kits and bundles, generous returns, plain-language guides
- Activities
- Triathlon, Running, Road cycling