Built for the ride

Road, gravel, mountain biking, and bikepacking. The brands behind the bikes, components, apparel, and kit.

892 brands

100% — Goggles, eyewear and helmets for mountain bikers and moto riders
226ERS — Endurance gels, bars and drink mixes from Alcoy, named for the Ironman distance
3T — Aero gravel and road bikes from a former handlebar maker
44 Bikes — Steel gravel and mountain frames
4F — Polish sports and outdoor clothing sold through its own shops
4iiii — Canadian crank-arm power meters and training tools
4KAAD — Finnish sports eyewear and Nordic ski poles for endurance
7iDP — Mountain bike helmets and pads designed by seven industry veterans
7mesh — Technical cycling and outdoor apparel from Squamish
A2 Bikes — DTC triathlon and road bikes from Portland
Abbey Bike Tools — Machined bike shop and race mechanic tools, made in Bend
absoluteBLACK — Oval chainrings designed in England, made in the EU
Abus — Bike helmets and locks behind a geo-redirecting root.
Acelera — Direct-to-rider cycling kit in three price tiers
Acepac — Czech bikepacking bags, packs and riding apparel
Active Root — Ginger-based gels and drink mixes, made in Glasgow
ACTOFIVE — High-pivot mountain bike frames machined from billet in Dresden
Aero Tech Designs — Cycling shorts and jerseys made in Pennsylvania, XS to 5XL
AeroCoach — TT and triathlon aero wheels, bars and components
Aeroe — Quick-mount bike racks, cradles and dry bags
After Essentials — Surf, swim and rain changing ponchos from Annecy
Agon Swim — Custom-dyed team swimwear made in Valladolid
AGU — Dutch cycling clothing, rainwear and bags, from Alkmaar
AIRWAAV — Performance and sleep mouthpieces for training
Alba Optics — Sport sunglasses for cycling and running, handmade in northern Italy
Albion — Cycling layers for long days and ultra-distance bikepacking
Alé — Italian road kit, handmade in Verona province by APG
Alé Cycling — Veneto-made cycling kit for pro teams and club riders
All-City — Steel adventure and city bikes
Alliance Bicycles — Idaho custom steel and titanium gravel frames
Allied Cycle Works — Carbon gravel, road and XC bikes finished in Rogers, Arkansas
Alpina — Ski and bike helmets, goggles and eyewear from the uvex group
Alpine Fit — Made-in-USA base layers and merino accessories in two fits
Alpine Luddites — Custom alpine packs and bikepacking bags from Vermont
Alpinestars — Italian protective apparel and boots for moto and MTB
Alpkit — UK outdoor clothing, camping kit and Sonder bikes
Altitude Eyewear — French sport sunglasses, kids shades, ski goggles and helmets
Altura — UK cycling apparel, luggage and helmets designed since 1997
ALUGEAR — CNC-machined chainrings and cranksets from Kraków
Amacx — Dutch endurance fuel with the same carb count in every format
Amflow — Lightweight carbon e-MTBs built around the DJI Avinox drive
AMP — French disc brake pads for MTB, road and gravel
AMPLIFI — Oberstdorf back protectors, crash pants and packs for snow and bike
Angry Pablo — Cycling and running kit built for training and everyday wear
Antílope — Cycling and triathlon kit cut and sewn in an Andean textile town
AOI.CYCLE — Handmade stainless steel city and gravel bikes from Kaohsiung
Apidura — Waterproof bikepacking bags built to be repaired and reused
Areco — Sauerland merino beanies, gloves, multitubes and trekking socks
Argon 18 — Road, triathlon and track race bikes from Montreal
Argonaut Cycles — Custom carbon road and gravel bikes, made in Bend
Arkel — Canadian panniers and bikepacking bags, mostly made in Sherbrooke
Arundel — Fort Worth bottle cages, bottles and cycling accessories
Ashdown — Dorset canvas bike bags and rucksacks
ASHIMA — Taiwan disc rotors, pads and brake parts from Changhua
ashmei — Merino cycling, running and travel clothing
Ass Savers — Clip-on mudguards and fenders from rainy Gothenburg
ASSOS — Swiss road and gravel clothing with a repair programme
Atelier Longue Distance — French custom ultralight trail and bikepacking gear
Atelier Medium — Paris ATB frames and components
Atherton Bikes — Downhill, enduro and trail bikes built to order in Machynlleth, Wales
Atika — Valencian cycling and triathlon apparel, including custom club kits
Attacus — Direct-only cycling kit made by one small Italian factory
Attaquer — Sydney cycling apparel built on artist collaborations
Atwater Atelier — Montreal handmade bike bags and packs
Aurum — Road and gravel frames from Contador and Basso, assembled in Pinto
Austral — Club and team sports kit, made entirely in Cantabria
AZR — Drôme family brand of cycling glasses, ski goggles and helmets
Babici — Designer cycling apparel sewn in Australia
Bags by Bird — Touring handlebar, saddle and frame bags sewn by one maker in Tucson
Band of Climbers — Climb-themed cycling tees, hoodies and prints from Newcastle
Banshee Bikes — Small-batch alloy mountain bikes, designed in house
Baouw — Organic bars, purees and gels cooked rather than formulated
Baphomet Bicycles — US forever hardtail mountain frames
Barbieri — Italian mini-pumps, TPU tubes and bike workshop kit
Bassi Bikes — Montreal all-road adventure bikes
Basso — Family road, gravel and e-road bikes from San Zenone degli Ezzelini
Bastion — Bespoke carbon bikes with a lifetime warranty
Bauerfeind Sports — German sports supports, compression sleeves and socks from Bauerfeind AG
Baum Cycles — Custom adventure titanium and steel frames
BBB Cycling — Cycling wear, tools, parts and accessories.
BBUC — Race-cut road kit from a Vienna hotel, in Italian Schoeller fabric
Bell — Road, MTB and powersports helmets with parts support.
Bender Bicycles — Fort Collins custom hardtail and gravel frames
Berd — Dyneema bicycle spokes and the wheels built around them, from Minnesota
Bergamont — Hamburg bike brand for city, trail and road
Berk Composites — Handmade carbon bike saddles and frames from a Slovenian workshop
Bern — Bike and snow helmets with e-bike-certified models.
Berria — Road, gravel and mountain bikes from La Mancha
BH Bikes — Basque bike maker from the arms town of Eibar
Bianchi — Milan bike maker since 1885, now in Cycleurope, now in Cycleurope
Biehler — Saxon cycling kit now sold as SYN Global Cycling Club
Big Agnes — Ultralight tents, sleeping bags and pads from Steamboat Springs
Binary Bicycles — Titanium adventure and 29-plus frames
Bioracer — Aero cycling and triathlon clothing from its own European factories
Bird — Direct-sale mountain bikes with a seven-year frame warranty
Birzman — Taiwanese bike pumps, workshop tools and on-bike bags from Dacun
bis.cotto studio — Small-batch cycling jerseys, bibs and kit with food-themed graphics
Bivo — Stainless steel cycling bottles with a gravity-flow nozzle
Black Mountain Cycles — Steel gravel and road frames from a Marin County shop
Black Sheep Cycling — Brisbane cycling kit, with a running line, sold direct
BLACK X — Smart bike, door and padlock ecosystem from Magnum Industries
Blackburn — US bike pumps, lights, cages, bags and touring racks
BlackHeart — Titanium and aluminium road and gravel bikes, built to order in Truckee
Bliz — Swedish sports sunglasses, ski goggles and helmets under EssilorLuxottica
Bluegrass — Italian gravity MTB helmets, pads and gloves from the MET group
BMC — Swiss race bikes, with carbon made in Grenchen
Boardman — Chris Boardman–founded road, gravel, MTB and hybrid bikes under Halfords
Body Glide — Anti-chafe balm sticks for run, bike and outdoor sports
Bollé — Sport sunglasses, ski goggles and helmets from Oyonnax roots
Bombtrack — Steel gravel and road bikes from a Cologne BMX house
Bont Cycling — Cycling shoes with heat-moulding support.
Bontrager — Trek-owned component line for road, mountain and triathlon bikes
Borah Gear — Montana handmade ultralight bivies, tarps and trail apparel
BRAVA — Mexican road cycling bibs and jerseys in Italian fabrics
Breezer — Joe Breeze's mountain bike name, now a dealer-only line
BRIDGE Bike Works — All-road carbon bikes moulded, painted and assembled in Toronto
Bridgedale — Technical outdoor socks knitted in Northern Ireland
Bridgestone Anchor — Road bikes from Japan's tyre-maker bicycle subsidiary
Briko — Cycling and ski helmets, eyewear and apparel
Brodie — Vancouver mountain bike name, small team, dealer sales
Brompton — Steel and titanium folding city bikes built in London
Brooks England — Birmingham leather bicycle saddles, bags and grips
Brother Cycles — Steel and alloy gravel, road and touring frames from Kent
Bryton — Taipei GPS bike computers, radar lights and sensors
BTTLNS — Dutch triathlon wetsuits and multisport kit
Buffalo Bags — Handmade bikepacking bags, cut for wide handlebars
Built for Athletes — Gym and training backpacks, luggage and apparel
Bullmoose Softgoods — Somerville handmade bike and hip bags
Burgtec — UK downhill and enduro pedals, bars and stems
Burley — Eugene maker of kid, pet and cargo bike trailers
Burls — Bespoke titanium frames and bikes, built to measure
Busch & Müller — Bicycle lights and mirrors made in Meinerzhagen
BV Sport — Compression socks knitted in its own unit in Saint-Etienne
C-Bear — Belgian ceramic bottom brackets, pulleys and hub bearings
CADEX — Giant Group race wheels, tires and triathlon framesets
Café du Cycliste — High-end road and gravel kit from a cafe above Nice
Cairn — Fazua and Shimano e-gravel bikes from the company behind Hunt wheels
Caloi — Brazilian bike brand with a Manaus factory, with a Manaus factory
CamelBak — Hydration packs, reservoirs and sport bottles
Campagnolo — Groupsets and wheels from a Vicenza factory
Cane Creek — US maker of headsets, suspension and seatposts in Fletcher, NC
Canfield Bikes — Colorado DH, enduro and trail boutique frames
Cannondale — Aluminium and carbon bikes from Connecticut, owned by Pon
Canyon — Direct-sold road, gravel, mountain and e-bikes from Koblenz
Capo — US-designed Italian-made road kit from Colorado
Carbs Fuel — Fifty grams of carbohydrate for two dollars, from Golden, Colorado
Cardo — Helmet mesh communicators for ski, bike and motorcycle
Carrera — Safilo-owned sports eyewear, snow goggles and helmets
Cascada — All-road apparel from Trentino for bikepacking, running, hiking and fly fishing
Cascade Components — CNC-machined suspension links and chain guides for mountain bikes
CASCO — German helmet and eyewear maker for bike, ski and riding
Castelli — Italian road cycling clothing with a tailor's pedigree
CatEye — Bike lights, reflectors and cycle computers from Osaka
Catlike — Cycling helmets, with no product catalogue visible in the fetched pages.
Cedaero — Custom bikepacking bags sewn on the north shore of Lake Superior
CeramicSpeed — Handmade ceramic bearings and OSPW systems from Holstebro
Cervélo — Aero road and triathlon bikes, with a lifetime frame warranty
Challenge Tires — Handmade road, gravel and cyclocross tires
Chamois Butt'r — Anti-chafe cream born in a Kansas City garage for long rides
Chapeau! — British cafe-stop road kit, made in Portugal, now on pause
Chapter2 — Carbon road, aero and gravel framesets, sold frame-only via dealers
Chef de File — Road and gravel cycling kit from near Lyon, sewn in its own Spanish factory
Chimpanzee — Czech natural energy bars, gels and recovery drinks
Chiru — Titanium frames for ultra-endurance and bikepacking
Choike Bags — Handmade bikepacking and touring bags from Chile
CHPO — Swedish recycled sunglasses, sports glasses and snow goggles
CHPT3 — David Millar cycling design studio; Transit shoes via Priority Athletic
Chris King — Precision hubs and headsets made in Portland since 1976
Chromag — Hardtails and components, machined and welded in B.C.
Chumba USA — Steel and titanium gravel and mountain bikes
Cinelli — Milanese road, gravel and fixed frames plus bars and stems
Ciovita — Cycling kit cut and sewn in its own Cape Town workshop
Classified — Powershift two-speed rear hubs that replace the front derailleur
Closca — Foldable urban cycling helmets and bottles sold direct.
Club Ride Apparel — Technical bike clothing cut like a western shirt
CMP — Italian Campagnolo outdoor apparel, trekking shoes and skiwear
CNOC Outdoors — Collapsible water containers and flasks for filtering on trail
Colnago — Italian road bikes handbuilt in Cambiago since 1954
Commencal — Mountain bikes sold direct from an Andorran base.
Contec — Hartje group bike parts and accessories brand from Hoya
Continental — Hannover tire maker with a full bicycle tire range
Copra — Paris one-person custom bikepacking bags
Corratec — Bavarian bikes developed in Raubling, built in Romania
Corvid Cycles — Boulder custom titanium gravel frames
Cotic — Handbuilt steel mountain and gravel bikes from the Peak District
Courier — HiFi run/ride socks with mapped cushion pods
Coxa Carry — Swedish hip-load hydration belts, vests and packs for endurance
Craft — Base layers from Borås that grew into running shoes and race kit
Crankbrothers — MTB pedals, shoes and Synthesis wheels
Croozer — Child, dog and cargo bike trailers designed in Hürth
CrossWorx — Aluminium trail, enduro and gravel bikes, welded by hand in Thuringia
Crust Bikes — Steel touring and gravel frames, sold direct from Richmond
Cube — Owner-managed Bavarian maker, from kids' bikes to e-bikes
Cuore of Switzerland — Custom team and club cycling kit with its own Asian factories
Curve Cycling — Melbourne titanium and steel bikes for long gravel days
CushCore — Foam tyre inserts, valves and tyre tools for mountain and gravel bikes
Cycle7 — Cycling shorts, bibs and jerseys from a Novo Hamburgo textile group
CYCLITE — Welded ultralight bikepacking bags from the Chiemgau
Cycology — Hand-drawn cycling jerseys and kit from a Sydney studio
CYCPLUS — Chengdu e-pumps, smart trainers and bike computers
Dainese — Italian protective apparel for ski, MTB and motorcycle
Dakine — Maui-born packs, travel bags and board-sport accessories
Dare2b — Ski, cycling and trail clothing from the Regatta Group from the Regatta Group
Dartmoor Bikes — Polish gravity bikes, frames and parts for dirt and enduro
Dawley Bikes — UK steel enduro hardtails from Nottingham
De Rosa — Italian road and gravel bikes since 1953
De Soto — Triathlon apparel and wetsuits, mostly made in the USA
Dead Donkey Bags — Helsinki handmade bike packs and backpacks
Deda Elementi — Italian road stems, handlebars, seatposts and wheels from Campagnola Cremasca
DeFeet — US-made cycling socks, shoe covers and warmers from a North Carolina microsockery
Deity Components — Rider-owned MTB bars, stems, grips and pedals
Demon — Italian sports sunglasses, ski goggles and spare lenses since 1975
Detour Studio — Arnhem attic-made bags for bikepacking and gravel
Deviate Cycles — High-pivot carbon enduro and trail bikes from a Scottish village
Devinci — Canadian aluminium frames, built in Chicoutimi, guaranteed for life
DexShell — Waterproof socks, gloves and beanies engineered in Shanghai
dhb — British cycling kit, a former Wiggle house label, a former Wiggle house label
Diezz — French ski and bike helmets with visors, from Lake Annecy
Dimond — Beam-frame triathlon and multi-surface bikes from Des Moines
dirtlej — Waterproof MTB dirtsuits, jackets and mud kit from Weil am Rhein
Dissent 133 — Layered cycling gloves for the 133 wet days of a British year
DMR — UK mountain-bike pedals, grips, frames and dirt-jump bikes
DMT — Italian road, gravel and MTB cycling shoes with 3D knit uppers
Dometic — Portable coolers, roof tents and mobile-living kit from a Swedish group
Donhou Bicycles — Handmade adventure steel frames
Donut Sack — Columbus pastry-named stem and bar bags
Dotout — Italian cycling and ski apparel, helmets and warmers from Dot Wear
Drust Cycles — Berlin experimental steel mountain bikes
DT Swiss — Swiss wheels, hubs and suspension from Biel
Duke — Hand-built carbon and alloy wheels from the Vendée
Duratec — Handmade aluminium and carbon frames from Město Touškov
Durston — Trekking-pole tents, freestanding domes and light packs from the Canadian Rockies
Dyed In The Wool — Polish custom bikepacking and cargo-bike bags
Dynamic — Chain lubes, waxes and care products used by WorldTour teams
Dynaplug — US-made tubeless tire plug tools and kits from Chico, California
e*thirteen — MTB cranks, wheels, tires and drivetrain parts
Easy Camp — Nordic family tents, sleeping bags and camp furniture at entry prices
Eddy Merckx Bikes — Road, all-road and gravel bikes under the Cannibal's name
Effetto Mariposa — Torque wrenches, tubeless sealant and tyre tools for riders
Eightsox — LOWA's sport socks, engineered in Germany and knitted in Italy
EIROS — Autoclave carbon bars, seatposts and chainrings from Barcelona
Elevenate — Technical skiwear designed in Åre for resort and tour
Eliel Cycling — Road kit and custom team wear sewn in its own Vista factory
Elite — Italian smart trainers, bottles and cages from Fontaniva
Elves — Carbon road, gravel and tri framesets from a Shenzhen factory
Endura — Scottish cycling clothing, from road racing kit to MTB armour
Enduro Bearings — Ceramic and steel bike bearings, BBs, headsets and pulleys from Oakland
Enervit — Italian sports nutrition major with two own plants above Como
Enigma Bikes — Handbuilt titanium and steel road, gravel and adventure frames
ENVE — Carbon wheels, bikes and cockpit from ENVE Composites USA
ERE Research — Carbon wheels, tyres and saddles for road, gravel and triathlon
Ergon — Ergonomic bike grips, saddles and fit products
Esel — Wood-composite road, gravel and e-bikes built to the rider's measurements
ESI Grips — USA-made silicone MTB and road grips from Arizona
Esker Cycles — Hardtail and full-suspension mountain bikes built for bikepacking
Etxeondo — Basque road cycling clothing, designed and sewn in Spain
Evil Bikes — Full-suspension mountain bikes on the DELTA link, from Bellingham
EVOC — Munich packs, bike travel bags and body protection for MTB and snow
Exclusive Wheels — Carbon road, gravel and MTB wheelsets sold under its own name
Exept — Made-to-measure monocoque carbon road bikes and e-MTBs from Finale Ligure
Exposure Lights — British-made CNC aluminium bike and expedition lights
Factor Bikes — Aero and climbing road bikes, Aero and climbing road bikes from a Taiwanese owner-factory
Fairlight Cycles — Steel road, gravel and adventure bikes from London
Falke — Family hosiery from Schmallenberg: sports socks, knitwear and base layers
Fara Cycling — Direct-to-consumer road, all-road and gravel bikes from Oslo
Farewell — Santa Fe handmade bikepacking bags and rolls
Farsik — Victoria handmade bar bags and hip packs
Farther Bag Co — Memphis small-batch bags for bikes and travel
Favero — Assioma dual-sided power meter pedals from Arcade
Feedback Sports — Repair stands, tools and trainers for riders and race mechanics
Felt — Aero road, triathlon and gravel bikes, relaunched in Barcelona
Festka — Custom carbon road frames, woven and assembled in Prague
Fiddlehead Cycles — Malaysia indie mountain bike frames
Fidlock — Magnetic-mechanical fasteners and TWIST bike bottle mounts from Hanover
Field & Forest — Vancouver custom frame bags and bike luggage
Fingerscrossed — Road cycling socks and kit from a Bavarian design studio
Finish Line — US bicycle chain lubes, greases and drivetrain cleaners since 1988
Firefly Bicycles — Custom titanium and carbon frames, handmade near Boston
Firefox Bikes — Indian premium-cycle brand with mountain, road and kids ranges
Firepot — Slow-cooked dehydrated expedition meals from a Dorset kitchen
First Endurance — Premium endurance fuels and hydration for race day
Five Ten — Climbing and mountain-bike shoes built around Stealth Rubber.
FiveStars Africa — Kenyan cycling, triathlon and running kit with African print designs
Fizik — Performance saddles, shoes and bar tape from the Veneto
Flow Formulas — Allergen-free endurance drink mixes from a dietitian's kitchen
Flyer — Swiss e-bike pioneer with e-MTB, tour and urban lines
Flylow — Colorado ski and mountain apparel, still independently owned
fO.goods — Handmade bike bags made to order in Hamburg
Focus — German road, gravel and mountain bikes, assembled in Emstek
Foehn — Schoeller and Polartec climbing pants from Quebec, worn off the wall too
FollowMe — Swiss parent-child tandem hitch and trailer thru-axles
Forbidden Bike Co. — High-pivot mountain bikes assembled in Cumberland, British Columbia
Fox — Mountain bike forks and shocks from Fox Factory
Fox Racing — Motocross-born helmets, shoes and apparel for mountain bikers
Framesandgear — Danish stem-specific computer and derailleur mounts
Frameworks — Downhill and enduro frames from a World Cup race team
FSA — Road and MTB cockpit, crank and wheel components
Fuji — Century-old Japanese brand now run from Taiwan, road to kids
Fulcrum — Italian road, gravel, triathlon and MTB wheels
FUSION — Danish run, bike and tri apparel sewn in its own EU workrooms
Gaerne — Italian MTB and moto boots made in Veneto
Galfer — Spanish disc brake pads and rotors for bikes and motorcycles
Ghost — Bavarian mountain, e-bike and kids bikes, now in an insolvent group
Giant — Taiwanese maker of road, mountain and gravel bikes, frames in own plants
Giordana — Road and off-road cycling apparel from an Italian family brand.
Giro — Helmets, shoes and apparel for road, mountain and snow
Givelo — Road cycling kit from Medellín in Italian and French fabrics
Gnarly Nutrition — NSF-certified fuel and supplements for mountain athletes
Gobik — Cycling kit from Yecla, for WorldTour teams and local clubs
God and Famous — New York art-forward road and track cycling apparel
Gonso — German cycling bibs, jerseys and jackets from Maier Sports in Köngen
Goodyear — Licensed Goodyear bicycle tires for road, gravel, MTB and urban
GoPro — Action cameras and mounts for outdoor sports, from San Mateo
GOREWEAR — Gore-Tex cycling and running apparel, wound down in 2026
grezzy+ — Bike cleaners, lubes, tubeless sealant and protection, made in-house
GripGrab — Cycling gloves, socks and weather kit from Copenhagen
Grüezi bag — DownWool sleeping bags and insulated jackets from Bad Feilnbach
GT Bicycles — BMX-bred mountain and gravel bikes under a lifetime frame warranty
Gtechniq — UK ceramic coatings and cleaners for bike frames and drivetrains
GU Energy — An early energy-gel brand, still run by the founding family
Guava Bikes — Barcelona gravel bikes sold DTC with shops in Barcelona and Girona
Gurp — Small-batch bike bags sewn in Montréal
Haibike — Electric mountain bikes from Schweinfurt
Hamax — Norwegian child bike seats, trailers, helmets and sleds for family rides
Hammer Nutrition — Gels, drink mixes and supplements, all made in the USA
Hammerhead — Karoo bike computers in the SRAM ecosystem
Handsling — UK custom carbon gravel and road bikes
Haven Tents — Lay-flat hammock tents with a lifetime warranty and pad repairs
Headsweats — Ultralight race hats and visors, now with its own Central American plant
HeatX — Trondheim battery-heated jackets, gloves, socks and insoles
Hestra — Ski, work and dress gloves from a family firm in Småland
High5 — Budget gels and ZERO tabs, now inside a British food group
Hincapie — Road kit and custom team wear from a family factory in Colombia
Hiplok — Wearable and anti-angle-grinder bike locks from Leamington Spa
HJC — Helmets for motorsport and cycling.
HMPL Design — Handmade bike bags from a Vancouver studio
HoheAcht — E-bikes for gravel, trail, trekking and town, assembled in Germany
Hoko — Polypropylene running kit knitted and sold by one firm in Mataró
Horse Cycles — Brooklyn handmade steel frames
Horsefeathers — Czech snowboard and bike apparel from a Pilsen crew
Hot Salad Bicycles — US indie mountain bike frames
Hudski Bikes — US indie mountain bikes (Dualist / Doggler)
Hungry — Made-to-order bikepacking bags from Armidale NSW
Hunt Bike Wheels — Tubeless-ready road, gravel and MTB wheelsets
Hutchinson — French bicycle tires from the only bike-tire factory still making in France
HUUB — Triathlon wetsuits and endurance apparel from Derby
Hyperlite Mountain Gear — Dyneema packs and shelters, sewn in Maine
Ibis Cycles — Carbon and alloy trail bikes from Santa Cruz
ICAN — Carbon frames, wheels and bikes from a Shenzhen factory
ICE — French BMX and MTB frames, wheels and cockpit parts from Apt
IKUISTA — Finnish DTC carbon race gravel
INCYLENCE — Running, triathlon and cycling socks knitted in Italy and Portugal
Independent Fabrication — Custom handmade frames from Lynn, Massachusetts
Industry Nine — Handbuilt hubs and wheels from Asheville, NC
Infinit Nutrition — Custom-blended drink mixes, built to order in Cincinnati
Inlandsis — Vercors maker of canicross, bikejor and skijor harnesses and belts
INPEAK — Wrocław crank-arm power meters on Shimano cranks
Intend Bicycle Components — Upside-down suspension forks, shocks and brakes from Freiburg
Intense Cycles — Gravity-bred mountain bikes from San Clemente
ION — Mountain bike protection and wear from a water-sports label
ISM — Noseless road, triathlon and MTB saddles from Lutz, Florida
iXS — MTB helmets and body protection, with motorcycle protection alongside.
J.Laverack — Made-to-measure titanium road and gravel bikes from Rutland
Jagwire — Taiwanese bike brake and shift cables, hoses and DIY kits
Jamet — Trigano technical trek and mountain tents
Jamis — Road, gravel and mountain bikes with a lifetime frame warranty
Jango Rolls — Handmade handlebar and tool rolls from Windsor
Java Bikes — Road, mountain and folding bikes from Shenzhen, designed in Italy
JeansTrack — Spanish technical denim pants for climbing, trekking and bikes
Jelenew — Women's road cycling kit with a store in the Marais
Jindaiji Mountain Works — Tarps, hammocks and spun-aluminium pots sewn in a Takao workshop
Jones Bicycles — Rigid spaceframe bikes with truss forks and H-Bars
K-EDGE — US-made bike computer mounts and chain catchers from Boise
Kabuto — Bicycle and motorcycle helmets from Higashi-Osaka, toddler to pro
Kalas — Custom cycling kit sewn in Tábor, by a family firm
KASK — Italian helmets for road, gravel and MTB, plus KOO eyewear with Zeiss lenses.
KED — German bike helmets from Freiberg am Neckar since 1985
KEEGO — Squeezable titanium-lined sports bottles from Vienna
KETL Mtn — Travel and trail apparel repaired free for life
KhodaaBloom — Hodaka’s Japanese road and all-road bikes cut for local riders
KHS — Taiwan value bikes across road, gravel, MTB and youth lines
Kids Ride Shotgun — New Zealand frame-mounted kids MTB seats and off-road balance bikes
Kinesis — UK-designed road, gravel and MTB framesets from West Sussex
Kinetixx — Metzingen sports gloves for alpine, nordic, bike and outdoor
Kitsbow — Premium mountain bike apparel sewn in the US, now closed
Kiwami — French trisuits and trail race kit made largely in Pau
KMC — Taiwan bicycle chains, MissingLink connectors and drivetrain parts
Knog — Melbourne bike lights, bells and run headlamps since 2002
Knolly Bikes — Vancouver Fourby4 trail and enduro bikes
Koga — Dutch road, gravel and touring bikes from Heerenveen
Kogel — Ceramic bottom brackets, pulleys and cages from El Paso
Kokopelli — Packrafts and inflatable craft from Colorado
kommit — Self-retracting bike tow systems and outdoor belts from Bavaria
Kona — Mountain, gravel and touring bikes from the Pacific Northwest
KOO — KASK performance eyewear with Zeiss lenses for cycling, run and snow
Kostüme — Long-distance cycling kit made in limited preorder batches
Kross — Polish bikes from an own frame and carbon factory
Kryptonite — Allegion bike U-locks, chains and lights from the U-lock originator
KTM Bike Industries — Austrian mountain, gravel and road bikes, with e-bikes
Kualis Cycles — Wakayama Japanese handmade frames
Kumi Tailor Design — Custom trisuits and cycling kit from Mexico City
Kuota — Carbon road, gravel, triathlon and MTB frames
Kuro Athletics — Rx-able titanium performance sunglasses from Japan
La Chaussette de France — Made-in-France hike, ski, run and bike socks from Troyes
Lagoped — Haute-Savoie mountain apparel made in Europe without PFAS
Lake Cycling — Cycling shoes with a wide-fit line, sold direct and through dealers.
Landyachtz Bikes — Canadian dirt-jump and MTB bikes
Lapierre — Dijon bikes for mountain, road and gravel, racing in the WorldTour
Last Bikes — Rider-owned mountain bikes, built in Dortmund
Lauf — Gravel and mountain bikes on a leaf-spring fork
Lazer — Road and off-road cycling helmets with KinetiCore.
Le Braquet — Montreal cycling apparel for road kit and everyday wear
Le Coffee Ride — Road cycling kit with a cafe, shop and rooms in the Ardennes
Le Col — Premium British road kit started by a former GB rider
Leatt — Neck braces and body armour, developed in Cape Town
LEDX — Swedish high-output headlamps for night sport and work
Lemmo — Hybrid e-bikes with a detachable battery pack that ride as plain bikes
Lenz — Austrian heated socks, gloves and base layers with Body Heat System
Lesovik — Polish forest hammocks, tarps and underquilts
Lezyne — Bike lights, pumps and tools engineered in-house
Lhotse — French mountain apparel, packs and fleece from Alpe d'Huez roots
Lifesystems — UK outdoor first-aid kits, insect protection and travel safety gear
Lifeventure — UK travel and trek accessories under Lifemarque, from towels to dry bags
Light Bicycle — DTC carbon rims and wheels from an own China factory
Limar — Aerodynamic cycling helmets for road, gravel and MTB.
Litespeed — US handcrafted titanium road and gravel frames
Liteville — Machined all-mountain frames from Bavaria
Liteway — Ultralight packs, shelters and quilts sewn in Kryvyi Rih
Liv — Road, gravel and mountain bikes designed for women
Lizard Skins — DSP bar tape, lock-on grips and cycling gloves from Utah
Loeffler — Austrian endurance apparel, knitted and sewn in Ried im Innkreis
Look Cycle — Carbon road and gravel bikes and clipless pedals from Nevers
Loose Riders — Gravity MTB apparel, protection and bike parts from a chapter network
Louis Garneau — Cycling clothing and helmets with a Nordic ski and snowshoe line
Lumonite — Finnish high-output headlamps from Oulu for night sport
Lumos — Smart cycling helmets with integrated lights, sold direct.
Lupine — Lamps built and repaired in one Bavarian workshop since 1989
Lurbel — Trail socks and base layers, knitted entirely in Ontinyent
Lusso — Hand-sewn Manchester cycling kit since 1982
Lynskey Performance — Hand-built titanium bikes from Chattanooga
M Tiger Sports — Shenzhen high-output headlamps for MTB and orienteering
MAAP — Melbourne road cycling kit, with stores and a WorldTour team
MAD.ONE — Danish road and all-terrain cycling kit by Jakob Fuglsang
Mag-on — Magnesium gels and powders from a Hyogo chemicals maker
Magene — Qingdao maker of power meters, bike computers and trainers
Magicshine — Rechargeable bike lights with ANT+ and Di2 integration
magped — Magnetic clipless pedals engineered in Aldrans, Austria
Makeshifter — Waxed-canvas bike bags from Portland
Maloja — Bavarian mountain and bike clothing with its own Bulgarian factory
Marin Bikes — Mountain, gravel and road bikes from Marin County
Marinoni — Custom frames built in Terrebonne, Quebec, since 1974
Martini Sportswear — Austrian technical apparel for touring, piste and trail since 1958
Mason Cycles — Steel, aluminium and titanium gravel and road bikes, sold direct
Maurten — Hydrogel gels and drink mixes built for the marathon
Mavic — Alpine wheel maker with a lifetime warranty on carbon rims
Maxxis — Taiwan tire maker with a full bicycle tire range
MDXONE — Canadian kids ski and snowboard teaching harnesses and winter layers
Megamo — Competition-bred mountain and gravel bikes from Girona
Megmeister — Dutch base layers and performance cycling clothing
Meltonic — French organic honey gels, bars and endurance drinks
Mental Athletic — Milan running magazine with its own merch and capsules
Merida — Mountain, road and gravel bikes from its own Taiwan factories
MeroMero — Annecy modular roll-top packs for hike, bike and travel
MET — Road, gravel, MTB and city cycling helmets.
Miss Grape — Handmade Italian bikepacking bags, stitched not welded
Miyata — Japanese bicycles since 1890, now under Merida Japan
MMR — Road, gravel and MTB bikes assembled in Asturias
Mondraker — Mountain and gravel bikes from a wheel-shaped HQ in Elche
Mons Royale — Merino base layers and bike jerseys from Wānaka
Montbell — Light-and-fast clothing, sleeping bags and camp gear from Japan
Moonlight — Norwegian high-output headlamps and touring skis from Åndalsnes
Moots — Handbuilt titanium bikes from Steamboat Springs
Morgan Blue — Belgian bike lubricants, greases and cleaners used by WorldTour teams
Mosaic Cycles — Custom and batch-built titanium bikes from Boulder
Motul — French lubricant maker with a bicycle degreaser, wash, lube and sealant line
Mountain Laurel Designs — Roanoke UL DCF and silnylon mid shelters, tarps and packs
Moustache Bikes — Electric bikes from the Vosges, mountain to urban
MSR — Stoves, tents, water filters and snowshoes, repaired in Seattle
Muc-Off — Pink bike cleaner and the lubes, sealant and care kits around it
Naak — Ultra bars, purees and drink mixes, the UTMB course fuel
Nalini — Pro-peloton cycling kit made in one vertical Mantova works
Ndlss — Road and gravel kit from Madrid, cut and sewn in Italy
Neuhaus Metalworks — Steel and titanium hardtails and gravel bikes from Novato
Newline — Danish running apparel, now a hummel line
Newmen — Allgäu wheels, hubs and cockpit parts from Wiggensbach
Nicolai — Handwelded aluminium mountain bike frames from Mehle
Nightingale Threadworks — Handmade Canadian bike bags, feedbags and pouches
Niner — Mountain and gravel bikes from Fort Collins, Colorado
No. 22 Bicycle Company — Titanium road and gravel bikes made in upstate New York
NOBL Wheels — Custom carbon MTB and gravel wheels built in BC and WA
Nocs Provisions — Pocketable waterproof binoculars in bright colours
Nopinz — Aero TT and triathlon skinsuits and SpeedPockets
Norco — Mountain bikes from British Columbia, lifetime frame warranty
Norrøna — Norwegian mountain shells and layers, family owned since 1929
Northwave — Italian cycling shoes and apparel with a snowboard side line.
NS Bikes — Dirt jump and gravity bikes from a Polish importer turned maker
NST — Haute-Savoie care lab for ski wax, bike lube and garment wash
Nukeproof — Enduro and downhill bikes with a Belfast racing history
O'Neal — MX and MTB helmets, protectors and riding apparel since 1970
Oakley — Sport eyewear, goggles and helmets from a motocross grip start
Obed — DTC gravel and road bikes from Chattanooga
Ocean and San — Casual cycling shirts and bibs, cut and sewn in Los Angeles
Ochain — Active chainring spiders that damp pedal kickback on full-suspension bikes
Odlo — Swiss performance layers, part-made in its own European factories
Officine Mattio — Road and gravel bikes, frames built and painted by hand in Cuneo
Old Man Mountain — Thru-axle cargo racks and panniers for loaded touring
Ombraz — Armless sunglasses on a cord, hand-assembled in Italy
OneUp Components — Squamish MTB droppers, pedals, tools and guides
OnGuard — US bike and powersport U-locks, chains and cables
OPEN — Gravel and road frames from a deliberately small Basel company
Opus — Montreal house-brand bikes: road, gravel, e-bikes and kids
Orange Bikes — Welded aluminium mountain bikes from Halifax, Yorkshire
Orange Cat Packs — Handmade bike bags and custom frame packs from Hamilton
Orange Mud — Bottle-quiver hydration packs, repaired in house for free
Orbea — Road, mountain and gravel bikes from a Basque co-operative
Origine — Configurable road, gravel and MTB bikes from northern France
Ornot — San Francisco cycling clothing made in the USA, with a repair programme
Ortho Movement — Stockholm activity insoles, shades and sport medic gear
Ortlieb — Waterproof bike bags and packs, welded in Heilsbronn
Ortovox — Bavarian merino mountainwear, packs and avalanche safety
Osprey — Fitted packs backed by a repair-anything guarantee
OTE Sports — Gels, drinks and bars from Leeds, started by a SiS founder
Otso Cycles — Steel, titanium and carbon gravel and fat bikes from Minnesota
Out of — Italian photochromic ski goggles and sports sunglasses with IRID lenses
Outdoor Research — Technical outerwear and accessories with a lifetime guarantee
Outdoor Vitals — Utah DTC ultralight packs, sleep systems and trail apparel
Outer Shell — Weatherproof bike bags sewn in San Francisco
Oveja Negra — USA-sewn bikepacking bags from a Salida factory
Overstims — Endurance nutrition made in a Breton laboratory since 1982
P.A.C. — Made-in-Germany neck tubes, headwear, socks and gloves from Schweinfurt
PALU — Bespoke gravel bikes hand-assembled in Italy
Panaracer — Bicycle tyres and tubes, the domestic range built in Tamba, Hyogo
Panorama Cycles — Backcountry gravel, fat and touring bikes from Granby, Quebec
PANZER — Spanish tubeless tire inserts, valves and sealant for MTB and gravel
Paper Roads — Auckland handmade bikepacking bags and panniers
Parcours — Carbon road, gravel and triathlon wheels, sold direct from Surrey
Park Tool — Bicycle repair tools and workshop stands from Minnesota
Parlee Cycles — Custom carbon road and gravel frames, laid up by hand in Beverly
Pas Normal Studios — Copenhagen road cycling kit cut as much for the cafe as the climb
Passoni — Made-to-measure titanium and carbon frames from near Milan
Patagonia — Climbing-born outdoor clothing with no time limit on returns
Paul Components — US-machined brakes, hubs and cockpit parts from Chico
Pavé Sports — Custom cycling and triathlon kit for clubs, made from Italian fabric
Peak Design — San Francisco camera and travel bags with a technical Outdoor Line
PEARL iZUMi — Cycling apparel and shoes, chamois first, for road, gravel and mountain
Peaty's — Tubeless sealant, lubes, grips and saddles from Steve Peat's company
Pedal Mafia — Perth cycling kit with a crash replacement open to any brand
PEdALED — Tokyo-born cycling clothing made in Italy and Japan
Pedla — Melbourne road and gravel kit from a Collingwood clubhouse
Pedro's — Bike tools, lubes and cleaners built around a chain lube
Pegoretti — Handmade steel frames from a small Verona workshop
Peloton — Connected bikes, treadmills and rowers with class subscriptions
Penco — Czech gels, drinks and recovery, made by hand in Slaný
Peppermint — Quebec women's cycling apparel for road, gravel and MTB
Peruzzo — Italian car bike carriers, wall racks and Trail Angel child tow bar
Pinarello — Premium road bikes from Treviso, a Tour de France regular
Pine Cycles — Premium steel all-road, gravel and hardtail bikes made in the USA
Pipedream Cycles — UK steel and titanium hardtails, full-suspension and adventure frames
Pissei — Italian cycling apparel and custom team kit from Tuscany
Pit Viper — Utah performance sunglasses and snow goggles with a party pitch
Pivot Cycles — Full-suspension mountain bikes assembled in Tempe, Arizona
PNW Components — Pacific Northwest MTB droppers, grips and pedals
POC — Helmets and body protection for snow and cycling
Point6 — Merino socks and apparel from the SmartWool founders, sold direct
Pole Bicycles — CNC-machined aluminium e-MTB frames built to order in Jyväskylä
Polygon — Mountain and road bikes from its own factory in Sidoarjo
Porcelain Rocket — Welded waterproof bikepack bags, now under Rockgeist
Portal — One clothing system for running, riding and hiking, from ex-Rapha designers
POVEC — Electrochromic sunglasses with swipe tint control
power2max — German spider-based bicycle power meters
Powerbar — An early energy-bar brand, now run from Munich for endurance sport
Praise Endurance — Montreal run apparel with race and club collab capsules
Praxis Works — Santa Cruz drivetrain: cranks, rings, BBs and tools
Prevelo — Low-geometry bikes made only for kids
Primal Wear — Denver family firm making jerseys and custom team kit since a garage start
Primus — Camp and expedition stoves Camp and expedition stoves since a soot-free kerosene stove of 1892
Princeton CarbonWorks — Wavy-rim carbon wheels built in Mystic, Connecticut
Priority Bicycles — Belt-drive bikes sold direct, from road to enduro
Privateer — Aluminium enduro and downhill bikes for racers without a factory deal
PRO — Shimano-group saddles, cockpits and tools from Eindhoven
PRO-X Elements — Packable waterproof jackets and rain pants from Pirmasens
Problem Solvers — Parts that make mismatched bike components work together
Procraft — Bike parts and tools from Merida & Centurion Germany
Profile Design — US maker of triathlon aerobars, hydration systems and related bike components
Prologo — Italian performance saddles, gloves and bar tape
Propain — Direct-sold mountain bikes built up by hand in Vogt
Protective — Bavarian cycling and outdoor apparel with in-house repair since 1991
Prova Cycles — Custom titanium bicycle frames handmade in Melbourne
PUKY — German kids balance bikes, scooters and first bikes since 1949
Punch Power — French organic sports gels, bars and drink mixes from Mougins
Purpose Performance Wear — Tri suits and run kit cut for tropical heat and humidity
Q36.5 — Temperature-system cycling clothing cut and sewn in Bolzano
Quad Lock — Australian phone cases and mounts for bike, moto and car
Quarq — Power meters and rider sensors for road and mountain bikes.
Quintana Roo — Triathlon bikes and wetsuits Triathlon bikes and wetsuits from an early tri-bike maker
QUOC — London road and gravel cycling shoes by Quoc Pham
RAAW — Aluminium enduro, trail and downhill frames from the Palatinate
Race Face — North Shore mountain bike cranks, bars and wheels with a crash warranty
Racer — French glove maker for ski, bike protection and heated handwear
Radon — Direct-sold mountain, road and gravel bikes from a Bonn retailer
Radvik — Polish group cycling apparel, accessories and bikes
Rafal — French road, gravel and MTB socks knitted in Troyes
RAGEN — Aero tri suits, jerseys and run kit from southern Spain
Raleigh — Nottingham bike brand under Accell; e-bikes and kids today
Rapha — London road cycling clothing with free lifetime repairs and Clubhouses
Ratio Technology — Upgrade kits and a rebuildable mechanical derailleur from the Lake District
Rayon Vert — Small-batch hiking clothing sewn within 200 km of a Milan workshop
Redshift Sports — ShockStop stems, aerobars and gravel bars from Philadelphia
REEB Cycles — Handmade steel mountain and gravel bikes from Longmont, Colorado
Reilly Cycleworks — Bespoke titanium gravel and road bikes with a lifetime frame warranty
Reisefix — Handmade bike bags from a Halle workshop
Rene Herse — Wide all-road tires and rando touring components
Renthal — Manchester-made MTB bars, stems, grips and pedals
Reroot Outdoors — Custom bicycle bags handmade in Colorado
Reserve — Carbon and aluminium wheels for mountain, road and gravel, with a lifetime rim warranty
Restrap — UK-made bikepacking bags, straps and racks
Revel Bikes — Carbon and titanium mountain and gravel bikes from Colorado
Revelate Designs — Alaska-designed bikepacking bags and harnesses
Revoloop — TPU inner tubes extruded and assembled in Aachen
Rex — Finnish ski waxes, poles and chain waxes since 1952
Reynolds Cycling — Carbon road, gravel and MTB wheelsets
rh+ — Italian technical cycling and ski apparel from Zero Industry
Rhino Skin Solutions — Skin repair and grip care for climbers, made in central Oregon
Ride & Get Lost — Handmade bikepacking bags from a one-person Polish studio
Ridley — Belgian road, gravel and cyclocross bikes, painted in house
Riese & Müller — Premium e-bikes from Darmstadt, mostly city and cargo with a mountain line
Rimpact — Tyre inserts, chain dampers and fork mass dampers made in Bristol
Ripton & Co — Colorado performance denim for bike, ski and trail
Ritchey — Cockpit parts, frames and bikes from an early mountain bike builder
Rivendell Bicycle Works — Lugged steel touring and all-road bikes, no carbon
Road Runner Bags — LA-sewn bike bags for commuting and bikepacking
Robens — Danish trekking and tipi tents, bags and mats under Oase
Rocacorba — Road and gravel kit named after Girona's local climb
Rock Machine — Czech mountain, gravel and e-MTB bikes built in Kopřivnice
Rockay — Recycled-nylon running socks with a lifetime guarantee
Rockrider — Decathlon's own mountain bikes, from first XC hardtail to e-MTB
RockShox — Mountain-bike suspension forks, shocks and seatposts.
Rocky Mountain Bicycles — North Shore mountain bikes, designed in Vancouver
Rodeo Labs — Colorado gravel and adventure bikes with a lifetime warranty
Roeckl — Munich family sports gloves for cycling, ski and outdoor
Rogue Panda Designs — Flagstaff-sewn bikepacking bags for singletrack travel
ROKA — Titanium-frame sunglasses and eyeglasses sold direct from Austin
Romance — London indie cycling kit with Italian recycled fabrics
Romet — Polish mass-market bikes, from city to mountain and gravel
Rondo — Gravel and road bikes built around an adjustable-geometry fork
Rose Bikes — Direct-sold road, gravel and mountain bikes from a Bocholt family firm
Rossignol — Skis, boots and clothing from the Isère since 1907
Rosti — Bergamo knitwear works turned custom cycling kit factory
ROTOR — Spanish cranks, Q-Rings and power meters
Rotwild — Premium e-MTBs from an engineering firm in Dieburg
RPR Components — Seatpost mounts for radar units, listed by frame model
Rubber n Road — NYC-made road cycling kit and atelier brand
Rudy Project — Sport eyewear and bike helmets, with direct e-commerce and dealer distribution.
Rule 28 — Wind-tunnel-tested skinsuits, aero socks and race kit
Ryzon — German endurance apparel for bike, run and triathlon
S-Works — Specialized's premium S-Works badge line.
Safetti — Medellín cycling, running and triathlon apparel with its own shops
Salewa — Dolomite mountain apparel, footwear and climbing gear
Salsa Cycles — Gravel, bikepacking, fat and mountain bikes from a QBP brand
Saltair Bikes — Made-to-order steel bicycles from Salt Lake City
SaltStick — Electrolyte capsules and chews for endurance sport
Samchuly — Korean bicycle maker: city, kids, e-bikes and mountain bikes: city, kids, e-bikes and mountain bikes
San Util Design — MTB, bikepacking and ski bags sewn in the US
Santa Cruz Bicycles — Full-suspension mountain bikes with a lifetime warranty
Santa Madre — Endurance nutrition for runners and cyclists, sold direct.
Santini — Bergamo family firm that sews the rainbow and yellow jerseys
SAP Good Energy — Maple-syrup endurance gels and drink mix from London
Sapim — Belgian spokes and nipples for wheelbuilders since 1918
Sarto — Fully custom carbon road frames, made tube by tube near Venice
Scarab Cycles — Custom steel road, gravel and mountain frames from Colombian Andes
Schöffel — Bavarian outdoor, ski and bike apparel from Schwabmünchen
Schwalbe — German bicycle tires from Ralf Bohle in Reichshof
Scicon Sports — Italian bike travel bags and performance cycling eyewear
Science in Sport — GO and Beta Fuel gels from an own factory in Lancashire
Scope Cycling — Hand-built carbon road, gravel and triathlon wheels from Eindhoven
Scott — Bikes, ski gear and running kit from a Swiss-based sports group
Scribe — Carbon road, gravel and TT wheels hand-built in Belfast
Sea to Summit — Dry bags, sleeping mats and camp kitchen kit from Perth
SealSkinz — Norfolk waterproof socks, gloves and outdoor accessories
Search and State — All-road cycling apparel cut and sewn in New York City
SeaSucker — Vacuum-mount bike and board car racks made in Bradenton, Florida
Selle Italia — Italian bicycle saddles since 1897 in Corsico
Selle San Marco — Italian road, gravel and MTB saddles from Casella d'Asolo since 1935
Sendhit — MTB handguards, stanchion repair kits and trail first-aid
Seven Cycles — Custom titanium and carbon bikes, handmade in Watertown
Shaka Packs — Custom bike bags made to order in Kelowna, BC
Shimano — Bike groupsets, pedals and shoes, plus fishing reels
Shokbox — UK handmade hard bike travel cases for road, gravel and triathlon
SHRED — Goggles, helmets and protection for snow and mountain biking
Sidas — Moulded insoles for ski boots, running and daily wear
Sidi — Cycling and moto shoes with spare parts
Sierra Vertical — Mexican-made packs for trekking, alpinism and canyoning
Sigr — Merino-lined road and gravel kit from northern Sweden
SILCA — Pumps, chain wax, tools and tires for road and gravel
Simpatico Bikes — Titanium gravel and all-road bikes designed in Melbourne
Simplon — Premium road, gravel and mountain bikes built in Vorarlberg
Sinter — Organic disc brake pads made in Ljubljana for road and MTB
Siroko — Asturian direct-to-consumer cycling kit and sports eyewear
Skarper — Removable DiskDrive e-power unit for disc-brake bikes
Skratch Labs — Hydration mix from a pro-cycling kitchen, made in Boulder
SKS Germany — Mudguards, pumps, bottle cages and bike bags made in Sundern
Slug Bicycles — Steel gravel bikes designed in San Francisco, built in Taiwan
Smith Optics — Snow-led eyewear and helmets, with a bike-helmet line.
SockGuy — Carlsbad graphic performance socks made in the USA
Soda Cycles — Custom adventure bicycle frames from a Canadian atelier
Solestar — Berlin sports insoles for cycling, run, hike and ski
Sonder — Titanium and steel gravel and adventure bikes from Alpkit
Sour Bicycles — Steel gravel, bikepacking and mountain bikes welded near Dresden
SOURCE — Israeli hiking sandals and Widepac hydration, made in Tirat Carmel
Sox Footwear — Printed performance socks made in South Africa, with a 5-year warranty
Spaero Triathlon — San Diego triathlon apparel, formerly Wattie Ink
Spatzwear — Overshoes and winter road kit from a Yorkshire ex-pro
Spawn Cycles — Lightweight mountain bikes for kids, from balance bikes up
Specialized — Road, mountain and gravel bikes with a registered lifetime frame warranty
Spiuk — Cycling helmets, apparel and shoes with direct retail and dealer access.
Sponser — Swiss sports nutrition, over 120 products from Wollerau
SPORCKS — Valencia technical running and multisport socks with bold prints
Sportful — Cycling and cross-country ski clothing from a Dolomites foothill town
Sportlast — Graduated compression socks from a Lleida medical-hosiery factory
SPOT — Satellite messengers and trackers on the Globalstar network
SQlab — Ergonomic bike saddles, grips and cockpit parts
Squeezy — Energy gels, made in Germany since 1993, made in Germany since 1993
Squirrel's Nut Butter — Natural anti-chafe and skin-repair salves, poured in Flagstaff
Squirt — South African wax-in-water bike chain lubes and bike care
SRAM — Road, gravel and mountain drivetrains from Chicago
SRM — Crank-based power meters from Jülich since 1986
Stages Cycling — Crank-arm power meters handmade in Boulder
Stan's NoTubes — Tubeless sealant, rims and wheels from Big Flats, New York
Standert — Berlin metal road and gravel bikes with a city HUB workshop
Stanton Bikes — Steel and titanium hardtails, prepped and painted in Derbyshire
Star Ski Wax — Ski wax, waxing tools and carbon poles from Asiago
Starling Cycles — Handmade steel full-suspension mountain bikes from Bristol
State Bicycle Co — Affordable fixed-gear, city, gravel and trail bikes sold direct
Stevens — Road, gravel, MTB and e-bikes designed in Hamburg
Stickman — Limited-run cycling kit cut and sewn in Barcelona
Stio — Jackson Hole mountain apparel for ski, hike, bike and run
Storck — German carbon road, gravel, MTB and e-bikes from Idstein
Størm Skinwear — French endurance anti-chafe balms and sticks made in the Ardennes
straede — Minimalist road and gravel cycling apparel from Cologne
Strafe — Athlete-owned Aspen ski and mountain outerwear
Straight Cut Design — Made-to-order frame and bar bags from an Edinburgh studio
Stringbean Bags — Western NC bags for bikepacking and backpacking
Sturdy Bag Designs — Minneapolis handmade bike bags and custom frame packs
Sturdy Cycles — Made-to-measure titanium frames, hand-built in Somerset
Styrkr — Dual-carb gels and drink mixes, made in the UK
SUAREZ — Cycling and triathlon kit sewn in its own plant near Medellín
Sugoi — Canadian cycling and run apparel under Lolë Brands
SunGod — UK performance sunglasses and snow goggles with lifetime repair
Supacaz — California bar tape, cages, grips and cycling eyewear
super.natural — Swiss-founded merino-mix baselayers and activewear for hike to yoga
Superior — Czech MTB, road, gravel and e-bikes from Kopřivnice
Supernova — Premium bike and e-bike lights made in Gundelfingen
Surly — Steel touring, trail, pavement and hauling bikes and parts
Surpas — Triathlon race suits and endurance apparel, sewn in Estonia
SWANS — Snow, swim and sports eyewear from an Osaka lens maker
Sweet Protection — Helmets and protection from Trysil for snow, paddle and bike
SWI — Handmade Italian monocoque TPT carbon road frames
Swift Industries — Seattle bicycle bags for bikepacking, gravel and city
Swiftwick — Olefin-fibre socks knitted in Tennessee with a lifetime guarantee
Swiss Eye — German sports eyewear for opticians, bike and outdoor
Swiss Side — Aero wheels and kit, developed in a wind tunnel by ex-F1 engineers
SwissStop — Mendrisio brake pads and Catalyst disc rotors
T-Lab — Shaped titanium gravel and road frames made in Montreal
Ta Energy — French gels, gummies and hydration tabs with a race-partner habit
Tactic — Girona cycling kit and custom team wear made in its own factory
Tacx — Indoor trainers and rollers, produced in the Netherlands
Tailfin — Bikepacking racks and bags that Bikepacking racks and bags for a wide range of bikes
Tailwind Nutrition — Endurance fuel mixed and bagged in Durango
Tanglefoot Cycles — Custom steel frames and small on-bike bags
Tanline — Spanish cycling apparel with invited-brand accessories
Tatonka — German family packs, tents and camp kit from Dasing
Teewing — Carbon electric mountain bikes on the Avinox drive
Terra Rosa Gear — Melbourne handmade packs for bike, hike and snow trips
The Black Bibs — Plain black bib shorts Plain black bib shorts at entry prices
The Brew Company — Danish specialty coffee pouches for hiking and travel
Therm-ic — SIDAS-group heated ski socks, gloves, insoles and dryers from Voiron
Thief — Jasper handmade custom bikepacking frame and accessory bags
Thomson — CNC stems and seatposts from a Macon aerospace shop
Thömus — Swiss MTB, road, gravel and e-bikes with own shops
Thousand — Urban bike and skate helmets for city riders
ThruDark — Expedition and training kit from two former UK Special Forces soldiers
Thule — Swedish racks, packs, travel bags and active-life carriers
Ti Cycles — Custom titanium and steel frames, built in Portland
TIME Sport — Clipless road and mountain pedals under SRAM
Title MTB — Freeride cockpits, cranks and pedals from Brett Rheeder's brand
Topeak — Pumps, tools, bags and racks designed in Taiwan
Topo Designs — Denver packs, travel bags and outdoor apparel
TORQ — Fuelling system of gels, bars and drinks from a fitness consultancy
Tout Terrain — Handmade touring, gravel and e-bikes plus trailers from Gundelfingen
Transition Bikes — Trail, enduro, downhill and e-MTB bikes from Bellingham
travellunch — Augsburg freeze-dried outdoor meals from Simpert Reiter
Trek — Road, gravel, mountain and e-bikes from Waterloo, Wisconsin
Tres Piñas — Triathlon, cycling, running and swim apparel from a Miami family brand
Triban — Road and gravel bikes under Decathlon's house label.
Trimtex — Lillesand endurance kit for running, orienteering and skiing, sewn in Estonia
Trinx — Mountain, road, city, kids and e-bikes from Guangzhou
Troy Lee Designs — Painted helmets turned racewear for bike and moto riders
truefuels — Barcelona endurance gels and electrolytes co-founded with Alistair Brownlee
TSG — Skate, BMX, and MTB helmets and protection.
Tubolito — TPU inner tubes for road, gravel, MTB and BMX
tubus — Münster steel and titanium bicycle touring racks
Tumbleweed Bicycle Co. — Mountain touring and bikepacking bikes built to order in Boise
TUNAP SPORTS — German bike cleaners, chain wax and puncture care sold direct
Twenty One Cycling — Performance cycling apparel designed in Barcelona
Twin Pines Co — Kansas City made-to-order bikepacking and bike bags
UDOG — Knit-upper gravel and road shoes from the Veneto
ULEVEL — Cycling, triathlon and running kit from its own Almansa factory
Ultra Crüe — Hand-printed graphic run tees, tanks and recoverywear
Ultradynamico — Gravel and all-terrain tyres with tan sidewalls, made by Panaracer
Umara — Swedish-made drink mix and gels sold as race-distance energy packs
Universal Colours — Road and gravel apparel, mostly made by LTP in Lithuania
Unno — High-end trail, enduro and e-MTB bikes from Barcelona
Unparallel — Climbing and bike shoes on in-house rubber, from ex-Five Ten makers
Urcu Bags — Handmade X-Pac bikepacking bags from Quito
URGE — French MTB, road and gravel helmets with recycled and flax builds
USWE — Swedish bounce-free hydration packs and vests for bike, run and moto
Utu — Mineral SPF skincare for outdoor use, in aluminium tubes
Uvex — Bike, ski and eyewear helmets from the uvex sports division.
UYN — Base layers, ski socks and running kit, made in-house in Asola
VAAST Bikes — Magnesium-framed road, allroad and e-bikes
VALLON — Retro-styled sunglasses and ski goggles with ZEISS goggle optics
Van Nicholas — Titanium road, gravel and touring frames and bikes
Van Rysel — Decathlon's performance cycling brand, from WorldTour bikes to kit
VANCSIATI — Cycling jerseys and bibs made in Tuscany, sold from the Netherlands
VAP Cycling — Italian bikepacking bag systems from Treviso
Vaude — Repairable outdoor kit and bike bags from a Lake Constance family firm
Velduro — New Zealand-designed carbon e-MTBs and e-gravel bikes
Velo Orange — All-road frames, bikes and components from Annapolis
Velobici — England-made roadwear from an own Leicestershire factory
Velocio — New England cycling apparel with a worn-and-washed return window
Veloforte — Panforte-derived bars, chews and gels with no synthetic carbs
Velor — Cycling jerseys made from fishing nets and old jerseys
veloToze — Waterproof shoe covers for riding in the rain
Velouria Cycles — Titanium mountain and gravel frames from Spain
Ventum — Direct-to-rider triathlon, road and gravel bikes
Venture Handmade — Durango custom bikepacking bags, ex-Bedrock
VERJARI — French waterproof outdoor apparel, socks and gloves from Paris
Vermarc Sport — Flemish team and club kit from an ex-pro's farm-road works
Versan — Made-to-order French MTB hardtail frames (HEROC)
Vértika — Made-to-order carbon gravel bike with a lifetime frame warranty
Vici — Dutch 3-in-1 kids balance-to-pedal learning bike
Victory Endurance — Weider's endurance line: gels, isotonics and recovery, Weider's endurance line: gels, isotonics and recovery
Vielo — 1x carbon road and gravel bikes, built to order in Gateshead
Vision — FSA aero brand for Metron wheels, bars and triathlon cockpits
Vittoria — Italian bicycle tires for road, gravel, MTB and e-bike
VOID Cycling — Swedish all-weather road and MTB clothing, sold direct
Vola — French race wax, tuning tools, helmets and timing from Passy
Voler — California custom team kit sewn in its own Grover Beach factory
Vymer — Long-sleeve cycling jerseys at a reasonable price
Wahoo Fitness — ELEMNT bike computers and KICKR indoor trainers from Atlanta
Wake Robin Cycles — Custom handmade bicycles in London, Ontario
Wattbike — Indoor training bikes with measured power, from Nottingham
WaxWing Bag Co — Custom Vermont tour and bikepacking bags
We Are One Composites — Hand-laid carbon mountain bike rims and wheels, made in Kamloops
Wechsel — German trekking tents, mats and bags from Skanfriends since 1995
Whaleroad — Wireless 14-speed electronic groupset for road and gravel
Wheels Manufacturing — Derailleur hangers, BBs and tools machined in Colorado
White Industries — Petaluma CNC hubs, cranks and freewheels since 1978
Whitebark Gear — Small-batch bike bags handmade in Salt Lake City
Whyte — UK trail, enduro, gravel and e-MTB bikes since 1999
Wild Sky Gear — Handmade ultralight DCF dry bags, tarps and pouches
Wildcat Gear — Handmade UK bikepacking bags since 2010
Wilde Bicycle Co. — Steel and titanium gravel, bikepacking and mountain bike frames
Wilier Triestina — Italian road, gravel, MTB and time trial bikes since 1906
Williams Racing Products — Machined mullet links, stems and hardware for mountain bikes
Wilma — Women-only cycling and running kit with menstrual pads
WINFORCE — Swiss-made gels, drinks and bars for endurance sport
Winspace — Carbon road, gravel and aero bikes sold direct
Wit Slingers — Custom frame bags from a closed Leipzig workshop
Wizard Works — Brightly coloured bikepacking bags, sewn in South East London
Wolf Tooth — Minnesota-machined chainrings, dropper levers and small parts
Wove — One-piece carbon saddles for road, gravel and triathlon, from Boulder
WTB — Tires, saddles and rims from Marin mountain-bike roots
WYN republic — Triathlon suits, cycling, run and swim kit from two Ironman champions
WZRD. — Bikepacking bags and frame-building supplies
XDS — Shenzhen bike maker: road, gravel, MTB and e-bikes in-house
XION — D3O impact base layers for snow, stunts and wheels from Stein
XLab — US triathlon aero hydration carriers, cages and bags
Yeti Cycles — Race-bred mountain bikes from Golden, Colorado
Ykywbike — Guangzhou-made road cycling clothing sold direct at steep discounts
Yoeleo — Carbon road, gravel, triathlon and MTB frames sold direct
Yoko — Finnish ski poles and cross-country ski clothing
YT Industries — Direct-to-rider mountain bikes from Hausen, Bavaria
Z3R0D — French trisuits, swimskins and triathlon wetsuits
Zamst — Japanese sports braces, sleeves and care products from Nippon Sigmax
Zanier — Tyrolean gloves for alpine, tour and bike sports
Zéfal — French bike pumps, bottles, mudguards, locks and bags since 1880
Zenbivy — Quilt-and-sheet sleep systems for backpacking and car camping
Ziener — Oberammergau ski and bike gloves with a full winter apparel line
Zimtstern — Swiss snowboard label turned trail and enduro clothing brand
Zipp — Carbon-composite bicycle wheels and components for road cycling and mountain biking.
Zoot — Triathlon racesuits and wetsuits from Triathlon racesuits and wetsuits from an early suit maker