Ass Savers
SE · 2011 · Road cycling
Clip-on mudguards and fenders from rainy Gothenburg
Started as a cardboard under-saddle joke in summer 2011, then a viral video and a web shop within a day. Still based in Gothenburg under Paraply AB, with Win Wing and Fendor Bendor lines beside the original Ass Saver, and a first appearance in the UCI World Tour.
- Ownership
- Independent
- Status
- Trading
- Made
- Sweden (select models); not fully listed
- Offers
- kits and bundles, generous returns, a phone line, plain-language guides, spare parts
- Activities
- Road cycling, Gravel, Mountain biking