Sigr
SE · 2017 · Road cycling
Merino-lined road and gravel kit from northern Sweden
An Umeå label built around an equality pitch and Swedish place names, best known for its Gotlandsleden merino softshell. The storefront still sells, but the Swedish company register lists Sigr AB as in liquidation since June 2026.
- Ownership
- Independent
- Status
- Trading
- Made
- Not disclosed
- Offers
- deep provenance, plain-language guides, an engineered women's fit
- Activities
- Road cycling, Gravel