Swegmark
SE · 1937 · HIIT
Swedish bras, sports bras and swimwear from a Borås house since 1937
Borås bodywear house that folded Abecita under the same umbrella in 2021 as Underwear Sweden. Sports bras and swimwear sit beside everyday lingerie; production is still in its Latvian factory. Size and menopause guides are denser than repair or spare-parts pages, which were not found.
- Ownership
- Family owned
- Status
- Trading
- Made
- Own factory, Latvia, and European subcontractors
- Offers
- deep provenance, a phone line, plain-language guides, an engineered women's fit, extended sizes
- Activities
- HIIT, Swimming