Googan Squad
US · 2016 · Fishing
Soft plastics, hard baits, rods and reels from a fishing YouTube crew
Five fishing YouTubers who meant to build a media company and started making baits when no tackle brand would partner with them. The first six soft plastics sold out in 22 minutes in 2018; rods, reels and a premium Reserve line followed, and the holding company passed to Rise Run Capital at the end of 2020.
- Ownership
- Private equity
- Status
- Acquired
- Made
- Not disclosed
- Offers
- kits and bundles, generous returns, plain-language guides
- Activities
- Fishing