C'est Normal
SE · 2018 · Hiking
Multifunctional menswear from Stockholm, outdoor at the root
Launched in 2018 by a former pro freeskier, his wife and her father, with limited drops that the brand says sold out in minutes. It sits between streetwear, workwear and sportswear, and the site calls outdoor its root. Production is named by country only; no factory list is published.
- Ownership
- Independent
- Status
- Trading
- Made
- Portugal, Turkey, China and Vietnam
- Offers
- kits and bundles, plain-language guides
- Activities
- Hiking